We want to introduce you to some of the best ways to advertise your HVAC business and generate more HVAC leads. Use these tips to grow your heating and cooling company. Here are 13 marketing ideas for HVAC contractors to get you started:
1. Don't skimp on customer service
Customer satisfaction should be your #1 priority. There might be 10 HVAC companies in your area. Make it easy for your customers to choose you over the competition by delivering a great service at a fair price.
2. Ask your existing customers to refer you
Happy customers are loyal! The will be more willing to refer you to their friends, neighbors, and family members. You really can't put a price on these positive word-of-mouth recommendations.
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3. Develop a great website
If you don't have a website, you are already losing business to your competitors that do. Every HVAC contractor should have a basic website where potential customers can learn about your business.
4. Wrap your trucks
Putting vinyl wraps on all of your company vehicles is a great way to attract new customers and build brand awareness. Make sure your company name and website URL are easy to read from a distance.
5. Claim your spot in local listings
If you want your company to show up in local search results, you need to claim your listings in HVAC directories and contractor review websites.
6. Take pride in your brand
Building a brand encompasses everything from your employee uniforms to your company mission statement. What does your brand stand for? The key is differentiation. Find what sets you apart from the pack.
7. Make sure your website is mobile-friendly
It's no longer enough to just have a website. It needs to be optimized for every mobile device and tablet. More and more customers are using their cell phones to research and hire local businesses.
8. Trying using a lead generation service
HVAC lead generation companies work to find local consumers who are actively looking to hire an HVAC contractor. When they find a potential customer in your service area, you agree to pay a set price for a chance to bid on that job.
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9. Consider outdoor advertising
You can look into placing ads for your HVAC company on public benches, billboards, or city buses. This is a great option for slightly larger companies that cover an entire metro area.
10. Print flyers
This might seem outdated, but it still works. Old-school flyers are still one of the easiest ways to get the word out about your HVAC business. If your marketing budget is limited, this is a great one to try first.
11. Pass out business cards
It doesn't get much simpler than this. Keep a stack of your business cards with you at all times. Giving a person something they can hold on to is key. When they empty their pockets at the end of the day, they will have no choice but to remember you.
12. Sign up for a pay-per-call service
Pay-per-call can help you increase call volume overnight. Interested prospects don't have to go through a middle man to get to you. They can call you directly to get more information or to set up an appointment.
13. Put together an impressive brochure
A great, informational brochure can turn a hesitant prospect into your next paying customer. Don't forget to break up long blocks of text with some relevant photos and put your phone phone number in a very obvious place!
Last Updated: June 28, 2019