12 Ways to Optimize Your HVAC Website

Updated: 06/27/2018

Every HVAC contractor needs a website. This is your digital business card. Without a strong web presence, how will new customers find your business online? We have identified some of the things that the best HVAC websites have in common.

1. Include a clear call-to-action

What do you want people to do when they visit your website? You want them to hire you - or at least call for a quote. Eliminate the guesswork by putting a button that says "Get a Quote" or "Schedule an Estimate" in an obvious place.

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2. Buy a great domain name

Your website URL should be somewhat similar to the name of your HVAC company. This will help potential customers find your business online.

3. Optimize your website for mobile devices and tablets

It's super important that your website works properly on every mobile device. The text should be easy to read and the buttons should all be clickable. More and more people are looking for home services like HVAC when they are on the go.

4. Make sure your website loads quickly

If your HVAC website takes forever to load, people hit "Back" right away. We all know time is money.

5. Link away to your review profiles

Having a "Testimonials" page on your site may not be enough anymore. Consumers love to read online reviews on third-party sites. If you have gotten lots of positive feedback from your customers, you want to make sure that your potential customers can find it easily.

6. Verify your contact information is accurate

You don't want people calling the wrong phone number or sending messages to the wrong email address. This is money out of your pocket.

7. Double check your spelling and grammar

Spelling errors and grammar mistakes don't make a great first impression. If spelling is not your strong suit, pay someone to proofread the copy on your website.

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8. Include the right keywords without going overboard

Including the right keywords on your website can help the search engines like Google and Bing better understand your website. For most HVAC contractors, you'll want to include a little bit of text about every service your provide. This could be everything ranging from "air conditioning repair" to "heat pump installation". You also want to include the names of the cities and counties in your service area.

9. Replace stock photos with your own pictures

Stock photos are impersonal. People can tell that they are fake and they want to see what you are really capable of doing. Take pictures of your work when you're on the job. Even better, hire a professional photographer to take some high-quality photos to use on your website and in your printed marketing materials.

10. Be honest with yourself

If your website is 5-10 years old, you might need to invest some money in building a new one. If you are embarrassed to send people to your current HVAC website, that's a bad sign. It's more affordable than ever to build a business website. There are even ready-made HVAC website templates that you can buy for a reasonable price.

11. Keep adding original content

It's important to keep adding fresh content to your website. This is not a "set it and forget it" type of exercise. Writing blog posts is a popular way that HVAC companies add fresh content to their websites.

12. Watch the leads flow in

A sleek, modern web design is a great way for HVAC contractors to attract new clients and generate leads. If you do everything we've talked about here, you'll have no problem at all staying busy throughout the whole year. Interested in learning more about different HVAC marketing options? Join ProMatcher and learn new ways to grow your business. It's free for all users.

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