10 Ways to Market Your Tree Service
Do you own a tree service? Looking for some new marketing ideas? We want to help you take your business to the next level! Here are 10 creative ways to market your company to new customers.
1. Treat your customers well. There is no better marketing strategy than doing great work. If you treat your customers well, they will recommend your company to all the people they know. Word-of-mouth advertising can be a great asset to your business. Friends and neighbors often share referrals. Do your best to make a lasting impression, even if you are only grinding one stump or trimming a few trees.
2. If you don’t have a website, you need one. It’s important to have a professional website for your tree business. A well-designed and well-structured website makes a great first impression. Your website is open for business 24 hours a day, 7 days a week. While you’re sleeping, potential customers can learn more about the services you provide and contact you for additional information. You can also include pictures of you and your crew cutting down a tree or removing a stump. Before and after pictures are very effective marketing tools.
3. Try direct mail. Our email inboxes are flooded with tons of junk. Sending something the old-fashioned way may help you stand out from the competition. This is a great way to reach new customers and check back in with your existing customers. Just a simple postcard with a picture and your business phone number can be very effective. Make sure to list all of the services you provide, from tree removal to tree spraying.
4. Develop a brand for your business. Building an interesting brand around your tree business can help you stand out from your competitors. A catchy name or a great slogan can help people remember you for years and years. What is your specialty? Are you a tree removal expert? Do you specialize in pruning fruit trees? Let people who what you do best. It’s always important keep extra business cards on hand as well. You never know when you could meet your next customer.
5. Ask for reviews. More and more people rely on online reviews to make their hiring decisions. If you deliver a great service, your customers won’t mind taking a few minutes to leave a review for you. This is particularly true when you go above and beyond. Did you respond quickly to an emergency call about a fallen tree? Did you take a few minutes extra to pick up every limb and piece of debris? There are companies out there that specialize in online reputation management. Whether you just need more reviews or need help recovering from a few bad ones, they can help you find the best way forward.
6. Work with a pay-per-call company. If you are short on time, buying calls is a great way to generate some new business quickly. It’s easy to sign up and get started. The best part? Prospective customers call you directly. All you have to do is pick up the phone. Pay-per-call companies offer leads for many services, including tree cutting, stump removal, shrub maintenance, and tree disease treatment.
7. Use a lead generation service. Tree contractors can benefit greatly from lead generation companies. Buying leads is an easy way to get more work quickly. Most lead generation companies charge on a “per lead” basis. This means that you only pay for the leads you want. If you run a tree trimming company, you can designate that you only want to purchase tree trimming leads. If you are only interested in tree removal work, you will only receive tree removal leads.
8. Try advertising in the Yellow Pages. In some regions of the country, many people still rely on the yellow pages to find local businesses. If someone has a tree removal emergency, they might just call the first person they see on the page. You could be that person!
9. Get to know local landscapers and tree contractors. It’s important to make connections with other professionals in your industry. Not all landscapers feel comfortable handling big tree projects. You can be their go-to tree contractor. These types of referrals can really take your business to the next level. For example, your stump grinding business may have access to specialized equipment that other tree services simply do not have. If a contractor can rely on you for these types of projects, they will continue to call you in the future. Then, when you have a customer looking for a landscaper or a tree removal service, you can return the favor.
10. Look into advertising on the radio. Running an ad on the radio can be a great way to reach new customers. All you need is a simple script. In your script, you want to describe what your tree business does best. A tree removal service might want to highlight that they offer free estimates. A stump removal company could focus their ad on how quickly the work can be done. Your ad should also provide an easy way for interested customers to contact you. This might be a phone number or just the URL of your tree company’s website.
Does a tree service need a website?
Yes, it’s important for any tree service to have a professional website. Prospective customers can learn more about your business and the services you provide 24 hours a day. You can show off pictures of your work and share your knowledge on a variety of topics. Additionally, you will want to make sure there’s an easy way for an interested person to contact you for a quote.
How can SEO improve my tree service’s website?
Unfortunately, a great website won’t do you any good if no one can find it. Improving the search engine optimization (or SEO) of your tree company’s website improves your chances of ranking highly in the major search engines. When someone in your area does a search for “people who cut down trees” or “someone who grinds stumps”, you want to be the first person showing up on the page. This increased visibility can really help the growth of your tree care business.
Does it make sense to buy leads for my tree service?
Pay-per-lead advertising can be a great option for some tree services. You can purchase leads for several different types of jobs, including 1) tree removal, 2) tree trimming or pruning, 3) stump grinding, or 4) tree spraying and protection. Each type of lead comes at a different price point, which may vary based on your geographic location
Should a tree service pay for calls or appointments?
Pay-per-call advertising companies can provide a valuable service to many tree contractors. In most cases, a contractor agrees to pay a certain amount of money per lead (or per phone call). A customer may be calling because a tree has fallen, some trees need to be pruned, or a diseased tree needs to be sprayed.
Does email marketing work for tree care companies?
Yes, email marketing can be a good marketing strategy for your tree service. Each day, our inboxes are flooded with promotional emails. When sending emails to your customers, make sure your message doesn’t get lost in the shuffle. Keep it simple and straightforward. You also want to avoid sending too many emails. A gentle reminder every once will be more effective than constantly hounding your customers. For instance, a simple message like “It’s time to have your trees sprayed” or “It’s been 6 months since your shrubs have been pruned” can bring back some of your past clients.
Can a tree service benefit from direct mail marketing?
Yes, direct mail help your tree service bring in more business. Sending a postcard or brochure is a great way to reach out to your existing customer base. Make sure to use a high-quality paper that will hold up in the mail. You can even target neighborhoods that you know have lots of trees. You can pick the zip codes where you would like your tree removal brochure or flyer to be sent. If your current customer doesn’t need your services right now, they can pass the flyer along to a neighbor who might.
Is it smart to purchase an ad in the Yellow Pages for my tree service?
There’s no easy answer to this question. It is really going to depend on where your business is located. In some parts of the country, it’s still very common to look someone up in the phonebook. This tends to be the case in the more rural areas of the United States. If you live in a major city with many tree service companies, your marketing budget may be better spent elsewhere. If you live in a smaller town with only one or two competitors, an ad in the Yellow Pages may give your tree removal service or stump grinding company the extra boost it needs to succeed.
Could my tree service benefit from offering a coupon?
Who doesn’t love getting a good deal? Offering coupons is a tried and true marketing strategy. Bargain shoppers will take a chance on you. If you do a great job, they will call you the next time they need someone to remove a tree or cut back some shrubs.
Where can I find websites that sell leads to tree services?
You’re in the right place already! If you are looking for some additional tree service marketing, ProMatcher can point you in the right direction. We have identified some of the top lead programs and marketing opportunities for tree services. After reading a bit more about each one, you can pick which ones you might be interested in joining.
What is the average cost of a tree service lead?
Tree service lead prices will vary based on the 1) who you buy the lead from, 2) the type of job it’s for, and 3) your geographic location. Lead generation companies may charge more for leads in very competitive markets. As a general rule, the higher the cost of the project, the more expensive the lead. A lead on a $10,000 tree removal job will be more expensive than a few hours of tree trimming services.
What type of budget do I need to market my tree business?
A tree service company should allocate anywhere between 5 and 10% of their gross revenue (or projected revenue) towards marketing activities. As the saying goes, you have to spend money to make money. Although that might seem like a lot, a well-executed marketing plan can do great things for your tree care business.