1. Spend some time sprucing up your website
In the landscaping business, it’s especially important to have a visually stimulating website. This is an opportunity for you to show customers that you have a keen eye for design. The site should look modern and be easy to navigate. Upload a gallery that features your best work. Include photos of all the types of work you do so customers can easily visualize what their own yards could look like. You may want to consider having a professional take these photos to ensure they are high-quality enough for your website.
RELATED: Building a Better Landscaping Website
2. Grow your landscaping offerings
Maybe your company does a couple of things really well and you are seeing a lot of success in those areas. That may mean it’s time to grow your landscaping business. Landscapers can do more than just design and maintain beautiful yards. You could also build fire pits, outdoor kitchens, or get into the sprinkler installation business, for example. It may even be possible to acquire a smaller company that already specializes in a service your company doesn’t currently offer.
3. Print up new business cards
When was the last time you had new business cards printed? There are now plenty of online sites where it’s easy to design a professional-looking business card yourself without costing a ton of money. Have individualized cards printed with your name and the names of your employees.
4. Buy landscaping leads
There is more than one way to go about buying landscaping leads. Looking into pay-per-click or pay-per-call lead generation services isa good way to start. These services track down leads for you and allow potential customers to contact you directly. The fees for these services can vary quite a bit but you are usually charged on a per lead basis.
READ MORE: All About Landscaping Leads
5. Optimize your website
You may have taken our advice and updated your website, which is a great first step. But that doesn’t mean you’ve optimized it. Truthfully, search engine optimization takes some work, but it’s a really valuable tool because it brings in new customers by helping your website appear higher in search results. If you want your landscaping company’s website to perform really well in this arena, you may want to think about hiring an SEO consultant.
6. Run an email marketing campaign
An email market campaign is an easy way to communicate with existing as well as prospective customers. The best part is that it’s a very low-cost marketing strategy. It’s also simple enough that you should be able to manage it yourself. A quick online search should bring up plenty of platforms that will allow you to create and track the performance of your campaigns. Your landscaping business will be able to increase customer engagement usually in
exchange for just a small monthly fee.
7. Try door hangers
Paper door hangers don’t work for every business, but they do tend to work for landscaping and regular lawn maintenance ones. Landscaping is usually a low-stakes, frequently repeated service that could be benefit from this type of advertising. Find a printer, determine your target area, and get hanging.
8. Develop a convincing sales pitch
Developing the perfect sales pitch isn’t going to happen overnight. It’s going to take hard work and a lot of practice. Think about what your customers need and be confident in the fact that your landscaping company provides great service that can address those needs. At the end of your pitch, have some questions prepared to help you close out the sale.
9. Participate in a home and garden show
Participating in a home and garden show is the perfect way to put your new sales pitch to good use. By signing up for an exhibitor’s booth, you can show off your company’s work and connect directly with new customers looking to improve their lawns, backyards, and other outdoor spaces. Display high-quality photographs of past landscaping projects, hand out business cards, and get contact information for everyone that stops by your booth.
10. Keep track of online reviews
In business, popularity matters. Prospective customers will look at online reviews of your landscaping business before deciding to hire you. If those reviews don’t exist or are mostly negative, you'll have a much harder time getting customers. Start by claiming your profiles on the most important review sites. Performing high-quality work that you can be proud of is essential to garnering positive reviews. If you do receive a negative review, reach out to the customer to see if there’s any way to remedy the situation. But remember, at the end of the day, you can’t please everyone.
11. Advertise on the radio
People often discount how effective radio advertising can be in the age of podcasts and streaming services. But radio still reaches practically half of all Americans every day, so it’s still a great strategy for reaching local audiences and bringing in new clients.
12. Promote your landscaping business with a coupon
Coupons are a useful way to get the word out about your business and entice new customers to purchase your company’s products or services. Before you begin, have a goal in mind for what you hope to accomplish with the promotion. Want to increase your lawn mowing service? Maybe offer a coupon for 10% off the first visit. One major benefit of offering coupons is that their results are simple to measure so you can easily make adjustments if you have difficulty
reaching your desired outcome.
13. Start a customer referral program
Word of mouth can be a real asset in the landscaping business. Consider starting a referral program that rewards customers who produce good leads. A common reward in these types of programs is a credit to a customer’s account for referrals that lead to new client sign ups. Have aclearly defined program so that customers know what to expect.
14. Keep up with the competition
It’s important to keep an eye on what services and products your competitors are offering. Subscribe to their email lists and newsletters (using a non-business email), maybe even follow them on social media. Observe what kinds of materials they share and how they spend their marketing dollars. Use this information to develop a business strategy that sets your landscaping company apart from the competition.
You can also check out ProMatcher's Landscaping Cost Report to see how much other landscapers in your area are charging for their services
. You want to make sure your prices are competitive.
15. Leverage your brand
Your brand communicates a lot to customers about what your company does and how well it does it. Make sure you have a unique logo and then put it on employee uniforms, business cards
, and company vehicles. Having a consistent look for your business allows customers to quickly recognize your company and associate it with the beautiful landscapes you create.