What Solar Keywords Can Help My Solar Company's Website?
Optimizing your website with the right solar keywords can help your website rank higher in the major search engines, like Google and Bing.
Choosing the right keywords is different for every solar company.
| |SEO (or search engine optimization)
is all about improving your search engine rankings. As you move up in the results for relevant searches, more and more prospective customers will visit your solar business' website. If everything goes according to plan, this extra web traffic will lead to more phone calls and emails from interested customers.
First, you will need to do some keyword research
. There are a number of different keyword research tools to for your website. These tools can help you roughly determine the amount of traffic associated with each solar keyword. You can also just brainstorm on your own. Think about the intent of each keyword search. If someone does a search for "solar energy installers", there's a solid chance that this person is looking to buy solar panels. If someone is searching for "solar energy trade shows", they may not be as interested in finding a local solar installer.
Some Solar Keyword Ideas to Try:
1. Professionals: Solar installers, Solar companies, Local solar guys, Solar energy services, Commercial solar providers, Solar panel contractors
2. Local solar keywords: Anything that includes the word "solar" with a zip code, county, or town that's in your service area
Examples: solar companies in dade county, solar panels northern virginia
3. Long-tail keyword combinations (3+ word phrases): There is usually less traffic (and competition) associated with long-tail keywords; however, many of these searchers are further down the sales funnel!
Examples: Cost to install solar panels, how to install solar, can i put solar panels on my roof, is solar expensive?
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Choosing the right solar keywords is only the start. Next, you will want to create original content for your website that includes your most important keywords. You should include these keywords in your page titles and descriptions, as well as in articles, blog posts, or on your company "about us" page.