Marketing Resources for Podiatrists

12 Marketing Strategies for Podiatry Practices
Find marketing tips and strategies for podiatrists. Get the help you need to find more customers and grow your practice.

Marketing for Podiatrists – Questions & Answers

Does a podiatrist need to have a website?

Every podiatrist needs to have a website. It doesn’t have to be fancy, but it’s important to have a professional business website. Your homepage should include your hours of operation, office location, phone number, and email address. It’s also important to make sure your website looks good on every screen (including tablets and cell phones).

Why should a podiatrist care about SEO?

SEO can help put your website in front of a larger audience. When someone does an online search for “best local foot doctor”, you want your website to show up on the first page of the search results. If you have a professional website with original content, you can turn these website visitors into new patients.

Is it a good idea for podiatrists to buy calls?

There are several companies that generate call leads for podiatrists. The best thing about pay-per-call advertising is that the calls come straight to your phone number. People may call you about a variety of reasons, including bunion removal, orthotics, laser toenail fungus treatment, psoriasis, varicose vein removal, or athlete’s foot. The lead generation service will charge you a set fee for each lead.

How can a podiatrist use email to market their services?

Email marketing can work very well for podiatrists. Email is an easy, low-cost way to touch your existing patients. For example, you can put together an email newsletter or run a coupon promotion. Always make sure to write a catchy subject line. This can help improve open rates.

Is it smart for a podiatrist to advertise in the Yellow Pages?

Honestly, it depends on where your office is located and your target audience. Do people in your area still use the phonebook to find local businesses? If this is the case, a Yellow Pages ad may work for you. This is particularly true in more rural areas where there is less competition. If people in your area are attached to their cell phones and computers, your marketing budget may be better spent on Internet advertising.

What is the average cost of a podiatry lead?

Unfortunately, we can’t give you an exact number. Podiatry lead prices will vary based on the 1) quality of the lead, 2) the lead seller, and 3) your geographic location. For example, leads that have been verified over the phone may be more expensive. Additionally, a podiatrist in New York City may pay more for leads than a podiatrist in Cleveland, OH.

Where can podiatrists find leads online?

You’re in luck! You’ve come to the right place. We have put together this information to help podiatrists find some of the top marketing strategies and lead generation services. Use our website to request more information about each available option.

How much should do podiatrists need to spend on marketing?

Podiatrists should spend at least 5% of their gross revenue on marketing. Think about this money as an investment in your business. Every dollar spent on marketing can help you make more money. If you aren’t willing to invest in yourself, who will?

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