Is It Smart for Podiatrists to Advertise in the Yellow Pages?

Honestly, it depends on where your office is located and your target audience. Do people in your area still use the phonebook to find local businesses? If this is the case, a Yellow Pages ad may work for you. This is particularly true in more rural areas where there is less competition. Who is your typical patient? If patients typically find your business online, your marketing budget may be better spent on Internet advertising.

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