How Much Do Podiatrists Need to Spend on Marketing?
Podiatrists should spend at least 5% of their gross revenue on marketing. Think about this money as an investment in your business. Every dollar spent on marketing can help you make more money. If you aren’t willing to invest in yourself, who will?
If you live in a competitive market, you may need to up your marketing budget to 10-12%. If you are the only podiatrist in town, you may be able to spend a little less.
It's important to track every lead. This way you can determine which marketing channels are providing the best return on investment and abandon the ones that are underperforming.