Should I Offer Coupons For My Plumbing Services?
Offering coupons and deals is one of the oldest marketing tactics in the book. Who doesn't love getting a good deal? (especially on plumbing)
|By ProMatcher Staff|
For certain types of services, where you know exactly what the scope of work is, offering a coupon can be very effective. For instance, you likely have a good understanding of how long it is going to take you to install a garbage disposal. Ideally, you could offer a coupon for this type of project. However, the cost of installing a main water line could vary significantly from project to project. This is a tougher item to offer a discount on.
Make sure your offer has an expiration date! If the first coupon is successful, you can always print another one in the future!