How Much Should I Budget to Advertise My Plumbing Business?
Plumbers should budget between 5 and 10% of their gross revenue (or projected revenue) for marketing purposes. Wow, I know, 10% sounds like a lot of money. If you are not ready to be that aggressive, then start by budgeting 5%.
What does 5% really mean though?
That is $5,000 for every $100,000 you earn in gross revenue. That leaves you with $400-$500 per month to spend on marketing. That is a healthy and useful budget for many plumbing businesses.
Not ready to make a big investment? That's okay! Start with the basics. You can print some flyers and hit the pavement. Meeting people face-to-face is a great way to generate new plumbing leads.