If you are looking for some good marketing ideas to grow your plumbing business, we’ve got them. Here are 12 of the best ways to market your plumbing business:
1. Do good work, be friendly, and be fair.
It does not get much simpler than that. The best way to market your plumbing company is to do quality work. Period. It leads to the most important referrals for your business…word of mouth advertising. You do good work and people will refer you to their friends, family members, and neighbors.
2. Brand your business.
This includes everything from naming your company, designing a logo, and developing company slogans. You also want to have printed materials on hand, like business cards and flyers, that you can pass out to your customers.
3. Build a website.
A well-designed website with well-written content can be an enormous benefit to your business. It also helps to have a website that is attractive to search engines. This can improve your chances of getting ranked at the top of local search results. You want as many prospective customers to see your site as possible. This can be done through good SEO practices, pay-per-click advertising, email marketing, direct mail programs, and various other marketing strategies. It’s also important to make sure that your website should has an effective way for prospective customers to contact you!
4. Send direct mail and direct email.
It is important for you to have a regular way to touch your existing customer base. This is best done through direct mail and direct email. It may seem old fashion, but it can be very effective. It 1) reminds them to call you when they need to hire a plumber and 2) it reminds them to refer you to their friends.
5. Online reputation management (reviews).
Every year it becomes more and more important to have good reviews of your company online. The era of the “testimonial” is over. The era of the “qualified, independent review” has begun. There are several internet marketing companies that can help you manage your online reputation. If you’re interested, we will help you find one.
6. Pay-per-click advertising (PPC).
If you are a do-it-yourself kind of company, then PPC may be right for you. For small plumbing contractors, Google and Bing have easy to use portals where you can establish an account, build advertising campaigns, and drive quality traffic to your website. If you need some extra help, there are also many PPC marketing companies that can assist you.
7. Join a pay-per-lead program.
Purchasing leads has become increasingly popular. This can be very helpful if you are short on time. There are several programs for plumbers to purchase leads. Leads are sent directly to your email or cell phone, and you are charged a fixed amount for each lead you receive.
8. Pay-per-call advertising.
Purchasing calls has also become increasingly popular. If business has been slow recently, this is great way to get the phone ringing again. Once you sign up, calls are sent directly to your office or your cell phone.
9. Advertise on television and radio.
Once you become more of a regional company (you cover an entire metro area), radio and television advertising can be an effective method of reaching new customers.
10. Use social media to interact with your customers.
Quite frankly, we are not big fans – but social media marketing can be effective for some companies. We believe that your time can be better spent on other marketing activities (that’s why this is towards the bottom of the list). We want you to spend time on activities that will produce a better bang for your buck (and time).
11. Advertise in the yellow pages.
There are still reasons to advertise in the yellow pages. It depends on your business and location. Yellow pages still seem to be a go-to resource for customers, especially in rural and agricultural areas. This is especially true when someone has a plumbing emergency.
12. Coupon and Groupon advertising.
For many businesses, providing coupons or offering special discounts can be an effective way of generating new business. If you provide a great service, this customer will be willing to pay full-price next time they need a plumber.