19 Marketing Ideas to Grow Your Insulation Business
We’re here to help you understand the marketing side of the insulation business. We’ve put together this list to help insulation contractors find the right marketing strategies and bring in more business. Whether you’re just starting out or you’ve been in business for 10 years, we have something for you.
Here are 19 insulation marketing ideas to try:
1) Do good work
This is one is obvious! Successful insulation contractors do great work. They generate tons of referral business because they have lots of happy customers. If you want your current customers to refer you their friends and neighbors, you need to provide a quality service at a fair price. It’s that simple.
2) Create a unique brand for your company
It’s important to set yourself apart from local competitors. Give people a reason to hire you over other insulation contractors. Have you been in business for over 20 years? Do you specialize in spray foam insulation? Does your insulation company offer a great warranty? Find your competitive advantage and communicate it clearly to potential buyers.
3) Practice your sales pitch
It can take a lot of time to get your sales pitch right. Practicing in front of your family (or even the mirror) can really help. Don’t overwhelm potential customers with too much information or high-pressure sales tactics. Just be genuine and let people know how your insulation company can help them. If you're not confident in your pitch, don't be afraid to invest in a sales training class.
4) Build a quality website
Every insulation contractor needs to have a website. This isn’t optional anymore. Your website should help prospective customers understand your business. Explain the types of insulation services you provide, including everything from spray foam insulation to home energy audits. If you plan to build the website on your own, try starting with an insulation website template. Most importantly, let people know how to contact you for a quote! Your phone number should be in an obvious place on every single page.
5) Use an insulation lead generation service
Paying for leads is one of many ways to find new customers. There are several programs that sell leads to insulation contractors. Leads are often categorized by insulation material. If you are looking for more spray foam jobs, you can decide to purchase spray foam insulation leads. Ready to buy insulation leads? Fill out this form to request more information about insulation lead generation services.
6) Attend an insulation convention
Consider attending a regional expo or a national conference related to the insulation industry. A conference is a great place to network with other insulation contractors, learn about new products, brush up on your skills, and make contacts with suppliers and distributors. If you don’t think you’re ready for a big conference, see if the national organization holds any local chapter meetings in your area.
7) Create an awesome insulation brochure
Home insulation companies should consider putting together a marketing brochure. Educating people about the services you provide is great way to turn a prospective customer into a paying customer. Emphasize that you offer free estimates so people will pick up the phone to call.
8) Expand your service area
In some cases, you might find the local market is oversaturated. This makes it difficult to find new clients and make money. By increasing the size your service area and travelling a little bit further out, you may have better luck bringing in new business.
9) Don’t lose touch with past customers
It’s important to reach out to your past clients on a regular basis. Email or direct mail is an easy way to do this. You want these people to remember your company when they have another insulation project in the future. Think about what other services you could sell to them. For example, insulation contractors might make extra money hanging drywall, sealing ducts, performing home energy audits, or installing soundproofing.
10) Get listed in online business directories
If you haven’t done so already, you need to claim your local listings. Joining online directories is just one way to get more online visibility for your company and drive traffic to your website. Get listed in ProMatcher’s Insulation Contractors Directory by creating your free account today!
11) Sign up for a pay-per-call lead service
If you own an insulation business, I’m sure you’re always looking for new lead sources. The best thing about pay-per-call is that you only pay when a prospective customer calls you directly. This means you don’t have to waste time calling bad phone numbers or playing phone tag with people. Prospective customers will may inquire about a number of different services. They may need attic insulation, wall insulation, roof insulation, ceiling insulation, floor insulation, or garage insulation. You won’t know until you answer the phone.
12) Try advertising on the radio
If your company serves an entire metro area, you might think about buying some radio spots. Radio advertising is a great way to build brand awareness and bring in new clients.
13) Establish meaningful relationships with local contractors
Good business relationships are not built overnight. Some of your best clients may be other people in the construction industry, such as home builders, commercial contractors, architects, general contractors, and remodelers. Not only do you want their business, you want them to feel comfortable referring you to their clients. Additionally, they will appreciate the return referrals you send their way.
14) Use customer reviews to your advantage
It’s very important to build a strong portfolio of reviews. Believe it or not, consumers put a lot of faith in reviews – even if they are from strangers. They want to see that your past customers have had a positive experience before they pick up the phone to get a quote. Not sure how to get more reviews? Make it easy for people! Put a link to your review profiles on the homepage of your website or include the link in your email signature.
15) Set up a pay-per-click campaign
Get more leads from your website with the help of pay-per-click advertising! Your ad can show right at the top of the page when someone searches for “local insulation contractors” or “spray foam companies near me”. Experiment with different ad headlines
16) Track your leads!
Ask every new customer how they found your insulation business. Did they find you in the phonebook? Did they find you when doing a Google search? Get as much information as you can. This can help you determine which marketing channels provide the best return on investment.
17) Put your logo on everything
Your logo helps give your company a unique identity. The number one rule here is consistency. The logo on your truck should match the one on your business card and in your brochures. You want people to become familiar with your brand and recognize your company name and logo.
18) Offer a deal on a coupon website
Offering a discount is an awesome way to get new people interested in your business. We all love getting a good deal! A $50 price difference may be the reason you are losing job to your competitors. If you offer them a deal once and provide a great service, they will be willing to pay full-price on the next job! They will also recommend their friends and neighbors to your insulation business.
19) Ask for referrals
Simply asking for referrals can be a great way to grow your small business. Let your friends, family members, neighbors, and colleagues know what type of insulation work you’re interested in. The best part? It doesn’t cost any money. This is ideal for insulation installers working with tight marketing budgets.