How to price your fence installation services
Fence installers almost always charge by the linear foot, which includes both labor and materials together. That means you can charge more if you are installing a fence made of a premium material like vinyl, aluminum, or wrought iron. It also means the larger the fence, the more you can charge. If you want to get a sense of what other contractors are charging in your area, check out ProMatcher's Fence Installation Cost Report
Provide free estimates
For most fence jobs, customers will require an estimate. They want to get an idea of how much the fence is going to cost before agreeing to hire you. You will need to go out to the property to evaluate the terrain and measure how long the fence will be. You may be tempted to charge for your time during the estimate but don’t! Customers will feel slighted if they have to pay you before any work has even started. Sacrificing an estimation fee upfront can mean thousands of dollars for your business after the job is completed.
Experience in the industry matters
If your business is new and/or you don’t have a lot of experience installing fences, your hourly pay will likely be lower. The simple fact is that novices make less than professionals.
Repairs and other types of jobs
You have more flexibility billing for repairs or security gate installations than a regular fence installation. The price for a repair, for example, will depend on the extent of the damage. Charging a flat fee for a straightforward job like installing a security gate may make more sense than an hourly fee.
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Last Updated: September 17, 2018