13 Key Elements of a Great Fencing Business Website

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Having a great website is crucial to your fence businesses's success. Here are some tips to help you get started.

1. Purchase your domain name

Your website URL isn’t the place to show off your creativity. It should closely resemble the name of your fence business or customers will get confused.

2. Pay attention to spelling and grammar

fencing Double and then triple check to make sure you haven’t made any spelling or grammar mistakes. Errors like these come across as unprofessional to customers. It’s probably also a good idea to have another set of eyes review everything before the sites goes live.

3. Make your website mobile ready

Your site at minimum should be mobile friendly, meaning it shows up well on both computers and mobile devices. Your best bet, however, is to make your website mobile optimized. Mobile optimized websites actually reformat for smaller screens, which makes them easier to use on phones and tablets.

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4. Upload a photo gallery

You should designate a space on your website to show off the different types of fences you install. Be aware that most customers can tell the difference between stock photos and real photos. Too many stock photos will hurt your credibility. Hire a photographer if you have any doubts about your ability to capture impressive photos yourself.

5. Use analytics tools to monitor how your site is performing

Web analytics tools help you better understand user behavior on your site. They measure where visitors are coming from and how long they remain on your website. You should be using these measurements to create a better visitor experience so that website visits translate into new customers for your business.

6. Come up with a plan

Before you start building your website, think about how visitors will be navigating through your pages. Don’t just randomly post pieces of information across the site. You want to add elements that flow in a natural, organized order so that potential customers can easily find what they’re searching for.

7. Include a link to a third-party review site

Customers may perceive reviews posted on your own website as biased, which is why linking to a third-party review site like Yelp or Angie’s List is a good idea. Prominently feature the link so that visitors can easily access the positive feedback your fence company has received from past clients. There’s a good chance your stellar reputation will convince them to hire you!

8. Strategically use SEO keywords

Using keywords that are relevant to your business helps search engines locate your website. You’ll want to weave the keywords into your site naturally while creating content that is useful to your readers. For fence installers, you should provide information about the types of fences you install and the specific areas you serve. Be thoughtful when using this strategy because if you try too hard to game the system, it will end up backfiring.

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9. Add social media widgets

Give visitors the opportunity to follow you on social media by adding widgets that link to your pages. That way customers can stay up to date on all your latest service offerings and promotions.

10. Put your contact information in the header

The header is the first thing visitors see when they open up your website. By putting your phone number right at the top, you increase the odds of customers calling to learn more about your fence business. Some customers will lack the motivation to call if they have to scroll all the way to the bottom of the page searching for your contact information.

11. Have a clear call to action

A call to action lets visitors to your website know exactly what it is you want them to do. Unfortunately, you can’t just write “hire me,” but you can get users to sign up for a free estimate. Make this call to action obvious by putting it on a button in a color that stands out from your background. Use language like “Request a Quote” or “Get a Free Estimate.”

12. Make sure your website has a short loading time

If it takes too long to pull up your page, people are not going to wait around—they’re going to move on to the next site.

13. Continue adding original content

Once you set up your website, don’t just kick your feet up and forget about it. It’s important to keep adding new content so that customers have a reason to revisit. New content also helps improve your SEO ranking. This can be as simple as writing occasional blog posts about things like seasonal fence maintenance or how to plan your upcoming fence project.

Last Updated: September 25, 2018

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