Running a carpet cleaning business is hard work. There is more competition than ever. Your marketing can help you stand out from local competitors. We want to help you generate more leads for your carpet cleaning company this year.
Here are 12 ideas that may help you start generating more carpet cleaning leads this year.
1. Provide a great service at a fair price
Treat every customer like your best customer! Show up on time with a smile on your face and answer any questions that your client may have before beginning. Great customer service creates lifetime customers.
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2. Join free business directories
Websites like Yelp, Google, HomeAdvsior, and Manta offer free directory listings to carpet cleaning companies. Claiming your local listings is a good way to improve your business’ visibility online.
3. Set up a professional website
If you don’t have a business website already, you need to build one! More and more people are going online find local businesses. Without a website, how will local customers find your carpet cleaning business on the web?
4. Buy carpet cleaning leads
Stop waiting around for the phone to ring! If you’re short on time and need work now – purchasing leads is an awesome way to start bidding on more jobs today. A lead generation company can send quality leads directly to your cell phone or your email inbox. Interested in buying leads? Check out this article to learn more about carpet cleaning lead prices
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5. Try sending direct mail postcards
Carpet cleaners can use direct mail marketing to attract new, local clients. Including a coupon or limited time offer on your postcard encourages interested customers to contact you sooner than later.
6. Build a strong portfolio of online reviews
Positive online reviews allow new customers to hire your business with confidence! Online reviews are often trusted as much (if not more than) word-of-mouth recommendations from friends.
7. Expand your service offering
Selling a new service to your existing customers is a great way to generate more revenue. Carpet cleaning companies may also offer duct cleaning services, tile and grout cleaning, or upholstery and furniture cleaning.
8. Drive traffic to your website with pay-per-click ads
You can get more visitors to your carpet cleaning website overnight with pay per click advertising. With a great landing page, you can turn these new visitors into paying customers.
9. Keep in touch with your clients via email marketing
Email marketing is an easy, low-cost way to stay in touch with your existing customer base. There are many email marketing platforms that make it easy to track the success of each campaign.
10. Advertise on your trucks and vans
Putting advertisements on your vehicles is a no-brainer. Make sure your company name and phone number are easy to read from a distance.
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11. Start a referral program
Offer incentives to your existing clients for referring you their friends and neighbors. The reward might be a small gift card or even a free carpet cleaning service.
12. Build relationships with potential referral sources
For example, a real estate agent may be able to refer you to their clients on a regular basis.
Many people have their carpets cleaned right before putting their house on the market.