What Should Be Included In a Carpet Cleaning Brochure?


A brochure provides a snapshot into everything that your carpet cleaning company has to offer. What services do you provide? What are the benefits of hiring your company? What is your approach to carpet cleaning and customer service?


7 Simple Things to Include in Your Carpet Cleaning Brochure

1. Benefits of carpet cleaning. Share a little about the health benefits that deep cleaning may offer or how regular cleanings can extend the life of carpeting.

2. Training and certifications. If you are IICRC or IAQ certified, let people know! Listing these certifications and sharing what they mean may help to build trust with potential customers.

3. Your contact information. Make it easy for customers to contact you! Make sure you have someone on standby to answer the phone during business hours. You might also want to include your hours of operation in the same place.

4. FAQs. What should customers expect during their first carpet cleaning service? Is there anything they should do to prepare? Answer a few questions that will put them at ease.

5. Service offerings and pricing. A new customer may not realize that you also offer hardwood flooring cleaning, rug repair, or upholstery cleaning.

6. Special promotions. Give a 10% off coupon for a first service or highlight a seasonal discount you offer.

7. A short note from the owner. Focus on what makes you proud. Do you only use ‘green’ cleaning products? Are you passionate about helping families with allergy issues? This is your chance to differentiate your company and let your values come through.

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