Which Keywords Should Be on My Carpet Cleaning Company's Website?

Want your carpet cleaning website rank highly? Including the right keywords on your company website should be one of the most important elements of your SEO strategy.

Updated: 02/06/2018

Focus on long-tail keywords specific to your company’s location and primary services. This strategy will help you get valuable traffic from people who are searching for your particular offering.

Ranking for the broadest carpet cleaning SEO keywords is tough because there is so much competition out there. National carpet cleaning companies, review websites like Yelp, or carpet cleaner equipment companies are all competing for the broad search terms like "Carpet Cleaning" and "Carpet Cleaners".

Your company has a better chance of getting visibility in Google by focusing on SEO keywords that are more specific. SEO experts call these 3+ word phrases "long-tail keywords".

Carpet Cleaning SEO Keyword Examples
- Carpet Cleaning Services Orlando
- Green Carpet Cleaning Companies
- Persian Rug Repair Springfield
- Carpet Shampoo Service Ashburn
- Companies that clean carpets in Dallas
- Carpet Cleaners in 90210

Be specific with your keywords – what does your company excel at? What is the most popular service that customers ask about? By focusing your keywords, you’ll attract top-quality traffic to your website, even though it might not be a huge quantity of people.

Get more carpet cleaning leads →

Different Keywords for Different Pages
Choose one main keyword phrase to focus on for each page of your website. Your home page might go for the broadest keyword like ‘Organic Carpet Cleaning Nashville’. Then you could build out specific pages for each of your services, such as ‘Couch Steam Cleaning Nashville’.

Claim Your Local Listings
Have you noticed that sometimes local results appear at the top of the Google search results? They are usually in the form of a map plus 3 or 4 company listings. You can claim your listing there using Google My Business and make sure all the information is up to date. You can also claim your company profile on Yelp and home contractor directory websites to ensure all your online real estate is covered.

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