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Grow Your Appraisal Business - Marketing Tips for Appraisers

14 Different Ways to Market Your Appraisal Service

Marketing for Appraisers – 10 Frequently Asked Questions

1. Is it a good idea for a real estate appraiser to have a website?

It’s an essential to have a website for your real estate appraisal business. If you have strong computer skills, there are several DIY platforms you can use to get your website up and running. If you would rather hire a professional, make sure to contact a few local web designers before deciding which one to hire. It’s important to understand your options.



2. How can SEO help my property appraisal business?

Any time spent optimizing your website for the search engines is time well spent. A professional website with great content is an enormous asset to any appraisal business. When someone in your town does a search for “home appraisers in my zip code” or “find local appraisers”, you want your website to show up on the first page. SEO helps to do just that.



3. Does it make sense for an appraiser to buy leads?

As a real estate appraiser, you will have the opportunity to buy leads from a variety of sources. Before moving forward, it’s important to do some research about the lead generation company and the types of leads they can provide. You can buy leads for residential, commercial, and industrial appraisals. You will agree to pay set amount for each appraisal lead. It’s then up to you to call the interested party and provide an estimate from the appraisal.



4. Is email advertising a good source of leads for property appraisers?

Email marketing can be a solid source of leads for your real estate appraisers. Email marketing works best when you send a clear message to a highly-targeted audience. In many cases, this audience will be your existing customer base. Your email should informative and interesting. It’s also okay to send more than one version of your email. For example, you can send out a short list of ways to improve the value of your home to your residential clients. Then, you can send a second version of the email, more focused on commercial real estate, to the businesses you have worked with.



5. Could direct mail help generate leads for my appraisal business?

Direct mail is a smart and affordable way to touch your existing client base and to find new customers. Each piece of mail should only cost you a few cents. You can even select a particular set of zip codes where you would like to find more work. A simple brochure or post card is all you need. A local print shop may even offer to help you design the mailing.



6. Should a real estate appraisal company advertise in the Yellow Pages?

Honestly, it depends on a few different things. In some areas, it does make sense for a property appraiser to advertise in the Yellow Pages. Do people in your area still use the phonebook? If the answer is “yes”, an ad in the Yellow Pages may be a good strategy for your business. In other parts of the country, many people prefer surfing the Internet over flipping through the Yellow Pages. If this is the case near you, your advertising dollars may be better spent elsewhere.



7. Should I order business cards for my home appraisal business?

Every home appraiser should have a solid supply of business cards on hand. There are several websites where you can order a couple hundred business cards for about $10. If you have decent computer skills, you may even be able to print your appraisal business cards at home. Make sure to print them on high-quality paper so the business card holds up in someone’s pocket throughout the day.



8. On average, how much does an appraisal lead cost?

Unfortunately, there is no simple answer to this question. It will depend on a few different things, including the type of appraisal and quality of the lead. Is someone looking to determine the value of a home? A plot of land? An industrial warehouse? Each type of lead will come in at a different price point. The cost may also be affected by your geographic location. Appraisal lead prices may higher in major metropolitan areas.



9. What is a good place for appraiser to find leads online?

ProMatcher is one of the easiest places to find and compare lead programs for property appraisers. Use our website to read more about each option and request additional information.



10. What is the typical marketing budget for an appraisal service?

A real estate appraisal company should set out to spend about 5% or 10% of their gross revenue on marketing. How much time and money you are willing to spend on advertising will have a direct impact on your bottom line. When you find something that works, stick with it. If you feel like you aren’t getting a good return on your investment, try something new.

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Renovation Experts has a premium network of thousands of home remodeling contractors, helping homeowners find qualified, local pros for their home improvement needs.