Can Email Advertising Generate Leads for Appraisers?


Email marketing can be a solid source of leads for your real estate appraisers. Email marketing works best when you send a clear message to a highly-targeted audience. In many cases, this audience will be your existing customer base. Your email should informative and interesting. It’s also okay to send more than one version of your email. For example, you can send out a short list of ways to improve the value of your home to your residential clients. Then, you can send a second version of the email, more focused on commercial real estate, to the businesses you have worked with.



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