Marketing Resources for Towing Companies

11 Different Ways to Grow Your Towing Company
If you need some help marketing your tow truck service, look no further. ProMatcher is your new marketing consultant. Take your towing company to next level by following the advice provided here.

Marketing for Towing Services - Questions & Answers

Do I need a website for my towing business?
It’s more important than ever to have a professional website for your towing company. A great website is an invaluable marketing tool for any business owner. Towing is a 24/7 business. Even when you’re off the clock, your website is working for you.
How can SEO help my towing business?
SEO can help towing companies generate new leads through their website. When you rank higher on search engine results pages, you can increase traffic to your site and improve the online visibility of your towing business.
Should towing companies buy leads?
Ultimately, it’s up to you. You will have to decide what is right for your towing company. There are several lead programs available for tow truck services though. These lead generation companies can help you find new customers quickly.
Should towing services use email marketing?
Towing companies may want to consider using email marketing. Email is a good way to reach out to your existing customer base. There are several easy-to-use email marketing platforms that can help you manage your contacts and measure the success of each campaign. It’s important to keep your messaging simple. Don’t try to say too much in a single email. Your email should be a friendly reminder that you are open for business and ready to help whenever they need a tow truck service.
Is it smart for towing companies to advertise in the Yellow Pages?
Honestly, it is going to depend on your unique situation. Yellow pages advertising can still be effective for towing companies in some regions. This is particularly true in some rural areas – where Internet advertising is less popular. When people need a tow, they might just look someone up in the phone book. If this is the case near you, a well-placed ad in the Yellow Pages can be a great option for your towing company.
Are there companies that sell leads to towing companies?
Yes, there are several companies that sell leads to towing companies. ProMatcher is one of the best places to find information about these towing lead providers. If you see a program that interests you, we can get you in touch with the right people.
What is the average cost of a towing lead?
Towing lead prices may vary based on a few factors. What type of vehicle is being towed? Has the lead been verified over the phone? Who are you buying the lead from? How far does the vehicle need to be towed? Will the lead be sold to more than one tow truck service? The cost of the lead will depend on the answers to these questions. For example, a local lead for a flat tire will usually cost less than a long-distance towing lead.
What is the average marketing budget for a towing company?
A towing company should dedicate about 5 to 10% of their projected annual revenue towards marketing. For some tow truck operators, this may seem like an excessive amount of money. If you are new to marketing, don’t feel pressured to spend this much right away. To start, try a few of the budget-friendly, DIY marketing techniques. Print out some flyers, get some new business cards, or attend a local networking event.

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