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Marketing for Snow Removal Services

17 Different Ways to Grow Your Snow Removal Business

We help snow removal contractors find the right marketing strategies and advertising ideas. Trying to get a new business off the ground? Want to take on more commercial jobs? Use the tips below to start generating more leads for your snow removal service this year.

Try these 17 snow removal marketing strategies to get started:

1. Don’t wait until the winter to get started

You need to start thinking about your marketing plan long before the first snow. To be successful, you need to market yourself to potential clients all year long.

2. Provide a high-quality service at a reasonable price

Customer satisfaction should be your top priority! If you don’t have many clients right now, go above and beyond for the ones you do have now. It will pay off next winter! You can count on these individuals to refer you to other people in their circle. Word-of-mouth is everything in this industry.

3. Establish a strong web presence

A great business website can be an incredible asset to your snow removal service. This is your digital business card. A well-designed site gives you immediate credibility and can make a lasting first impression.

4. Remember to send out renewal letters

Don’t assume every customer from last year is going to call you again. You need to be proactive. Send each of your clients a renewal letter early in the fall (way ahead of snow season). For some of your longstanding clients, you can probably skip the formal letter and just send an updated seasonal contract for them to sign.

5. Put your company name and logo on each truck

This is simple way to grab people’s attention. There are a number of different ways to go about this. A car magnet can easily be removed. If you are looking for something more permanent, you may want to opt for a rear window decal or full vinyl wrap.

6. Pay for snow removal leads

Purchasing leads from a lead generation service is always an option. This is often a good way to pick up extra work during a big storm. There are tons of people out there that don’t think about snow removal – until there’s actually snow on the ground. When a lead matches your preferences, you’ll receive an email or text message with the prospective customer’s contact information within a few minutes. It’s on you to follow up quickly and provide an estimate.

7. Join online directories

If you do a Google search for “snow removal services”, you’ll find many of the top results are online business directories. It’s important to claim your spot in each directory so interested customers can find you on the web. While you’re at it, you might want to join ProMatcher’s Snow Removal Directory. It’s totally free!

8. Use a pay-per-call advertising service

Pay-per-call services specialize in driving calls directly to your office. People may be calling about a variety of services, ranging from parking lot snow plowing to driveway snow shoveling. You can usually specify what types of jobs you’re interested in ahead of time.

9. Build brand awareness

Differentiation is a major key to branding success. Why should a potential customer choose you? Are you family owned and operated? Have you been in business for over 25 years? Emphasize these unique qualities in your company slogans, printed ads, brochures, radio advertisements, and other marketing materials.

10. Expand your geographic service area

Is the local market saturated? You might be able to generate more business by traveling a little further out. Who knows? Even an extra fifteen miles might make a big difference.

11. Offer additional services to your existing customer base

What do you when snow season is over? For example, many snow removal contractors are also landscapers, deck builders, or driveway sealing contractors in the off-season. Broadening your service offering can help you make more money each year.

12. Set up a snow removal pay-per-click (PPC) campaign

If you’re not familiar with PPC already, these are the ads that you see on many search engine results page. Many snow management professionals like PPC because you only get charged when someone clicks on your ad. (Hint: Once you’re booked for the season, don’t forget to turn off your campaign.)

13. Get more online reviews

Potential customers want to know you provide a reliable service before they even contact you for an estimate. That’s why it’s so important to encourage your satisfied customers to write a positive review for your snow business. Be careful though. Some review platforms do not allow you to ask for reviews. It’s important to review each company’s terms and conditions.

14. Meet people face-to-face

It’s important for you to shake hands with people and meet up face-to-face. We can’t do everything over phone or on the Internet. Don’t just hand someone your business card and move on. Don't just email a proposal, drop it off in person. Take one of your potential referral sources out to a nice lunch. Drop off cupcakes at a prospective client’s office. Putting in a little extra effort can really pay off big time.

15. Ask people how they heard about your business

We really can’t stress this enough! This is only way you’ll find out what marketing strategies are working (and which ones are not). Don’t continue to spend money on a yellow pages ad if it’s not producing for you.

16. Put flyers in your neighbors’ mailboxes

If you’re looking to take on more residential customers, get some flyers printed and distribute them in your target neighborhoods. If you want more commercial contractors, you might have more look with another strategy.

17. Show your appreciation for each referral

Make sure to say, “thank you” to every person that refers your business to a friend, colleague, or neighbor. While a handwritten thank you note is a nice touch, you may want to take it step further. For example, you could give them a gift card or maybe a discount off their next plowing. You want this person to keep sending referrals your way.

Snow Plowing & Removal Marketing – Questions & Answers

1) Do I really need a website for my snow removal business?

Yes, you really need to have a website. It doesn’t need to be overly complicated, but it does need to be functional. Your website is how prospects will find your business online. There are many free and affordable ways to make your own website. You can start with a template and just fill in the blanks. If you are looking for something a little nicer, contact a few local web designers. They can usually help you get a site up and running in no time.

2) How can I buy snow removal leads?

There are few different lead generation services out there for snow shoveling and snow plowing businesses. It’s simple to sign up and get started. Most of these companies operate on a “pay per lead” model. You’ll only be charged for leads that match your service area and meet certain stated criteria. For example, you might only be interested in leads for commercial plowing jobs (malls, restaurants, hospitals, schools, banks, etc.). Other contractors might only want residential job leads.

3) How can PPC ads help my snow plowing business?

Many successful snow removal contractors use pay-per-click advertising to bring in new business. You can drive a lot of good traffic directly to your website. If you’re the type of person who likes to DIY, this can be a great option. Setting up your first campaign is pretty easy. Choosing the right keywords is very important. You also want to test different ad headlines to see which ones perform the best. Be creative – don’t just copy your competitors.

4) Where can I buy snow removal leads?

We have identified some of the leading lead generation services in the snow removal industry. Learn more about each option by registering with ProMatcher or continuing to the bottom of this page.

5) Are snow removal leads expensive?

The cost of a snow removal lead will depend on 1) your geographic location, 2) the quality of the lead, and 3) the type of service requested by the customer. In most cases, commercial parking lot plowing leads are going to cost more than driveway clearing leads. You might also pay more a lead that’s interested in signing a seasonal contract – rather than hiring a one-time service.

6) What is the average marketing budget for a snow removal service?

This is a big question. Most snow removal contractors should allocate between 5 and 10% of their gross revenue towards marketing. I bet you’re thinking 10% sounds like a lot of money. That’s about $5,000 for every $100,000 you earn in gross revenue. This isn’t possible for every company, but we’ve found that is a healthy budget for many snow management services. You can always start small and build up to 8 or 10%.
Pay Per Lead
Pay Per Call
Appointment Setting
Web Design & Management
HomeAdvisor
Networx
CraftJack Contractor Leads
Renovation Experts
HomeAdvisor

HomeAdvisor


Pay Per Lead
Pay Per Call
Customer Reviews
Networx

Networx


Pay Per Lead
Pay Per Call
Pay Per Appointment
CraftJack Contractor Leads

CraftJack Contractor Leads


Pay Per Lead
Pay Per Call
Pay Per Appointment
Renovation Experts

Renovation Experts


Website Design & Management
Pay Per Lead
Pay Per Call