19 Marketing Strategies for Your Junk Removal Business
By ProMatcher StaffUpdated: 12/13/2017
1. Give your junk removal business a great name
It’s more important than ever to choose a unique business name. Before settling on a name, make sure it's not too similar to any of your competitors. You’ll also want to see if there’s a matching domain name available. This will make it easier for customers to find your business online.
2. Deliver a great service at a fair price
Make customer satisfaction a top priority! Happy clients are talkative. When you do a great job, they will naturally refer you their friends and neighbors. These word-of-mouth recommendations can be key to the success of your business.
3. Upgrade your company’s website
What does your company website say about your business? Is it sloppy and outdated? Be honest with yourself. If your website is not up to par, invest some money into building a new one. It really doesn’t have to cost an arm and a leg. There are many free and affordable website builders out there.
4. Make it easy for people to find your business online
Do a quick Google search for “local junk removal”. Does your website or business listing show up on the first page? If not, you might need some help with SEO. You can start by claiming your profile on the major review websites and online directories.
5. Send personalized emails to past clients
Your past clients are often your most reliable source of new business. Simply emailing these people every few months can really help. Clutter accumulates quickly! Try out different subject lines to see what gets the best response.
6. Build relationships with potential referral sources
It’s not about the number of business cards you can pass out each month. Focus on quality, not quantity. Who would be able to refer you to their customers? General contractors, movers, professional organizers, remodelers, and home stagers are often the types of people you want to know.
7. Buy junk removal leads
Short on time? You can always pay for leads. Although each lead generation service works a little differently, many charge on a “per lead” basis. This means you’ll pay a flat rate for each lead. In some cases, the lead may be sold to more than one junk removal service in your area. Improve your chances of winning the job by calling the prospect right away! In most cases, you can have the lead contact information sent directly to your phone in a text message.
8. Focus on building a brand
Your brand is what separates you from your competitors. How are you going to stand out? Use your logo, advertising slogans, TV commercials, radio spots, employee uniforms, and company vehicles to create an unforgettable brand.
9. Sign up for a pay-per-call marketing service
You can increase call volume overnight with the help of pay-per-call leads. They will drive calls from interested customers straight to your phone. All you have to do is answer! Each incoming call is tracked with the help of a unique phone number. You pay a set price for each junk removal lead.
10. Extend your business hours
People are looking for convenience! If you are willing to work weekends or stay open later, you'll give yourself the opportunity to win more junk removal jobs!
11. Distribute flyers and door hangers
Old-school marketing tactics still work! Door hangers, paper flyers, and brochures are very affordable and easy to distribute. You can even ask your family to help you pass them out around the neighborhood.
12. Get involved in the community
This is a great way to get your name out there. You could start by sponsoring a local sports team or passing out water at a charity 5K race.
13. Send out promotional postcards
This is an easy, low-cost way to touch your existing customer base. There’s no envelope to open so you know they’ll get the message. Not sure how to measure the success of your direct mail campaign? Use a unique phone number or website URL on your mailer.
14. Understand the importance of online reviews
People love to read customer reviews. Before they even pick up the phone to call you, they want to know others have had a good experience. Honestly, a detailed review can be just as valuable as a recommendation from a friend. Positive reviews can give you instant credibility. If you don’t have any reviews yet, it’s time to get some!
15. Try pay-per-click advertising
Pay-per-click (or PPC) can work very well for junk removal companies. The best part? You only get charged when someone clicks on your ad. It’s important to keep optimizing your campaigns over time. Test new headlines, try bidding on new keywords, and vary your landing pages.
16. Get new business cards
Although business cards may seem old-fashioned, they still work! Always keep a few in your wallet – no matter where you go. If you have had the same business card for 10+ years, it’s time to get some new ones printed. You’ll be more excited to hand them out too!
17. Ask people how they found your company
This one might seem obvious, but it’s very important! Keep track of how people find your junk removal service. Over time, you’ll notice some trends. Continue to spend money on what marketing strategies seem to be working and abandon others that don’t deliver a good ROI.
18. Make sure your website looks great on every device
We live in a mobile world. People use their cell phones to do everything – even to hire a junk removal service. It’s more important than ever to have a “mobile-friendly” website. Are the font sizes big enough? If someone clicks on your phone number, does it pre-dial the call for them?
19. Try coupon advertising
When hiring a local business, many people base decision on the cost. They are simply looking to hire the cheapest option. Offering a coupon (even just 15% off) may help you win the job. If you impress this new customer, they will pay full price next time!