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Marketing a Junk Removal Business

19 Marketing Strategies for Your Junk Removal Service

We help junk removal companies find the right marketing strategies. Whether you are looking to get a new business off the ground or you are a seasoned professional, we have something for you.

Here are 19 steps you can take to get started:

1. Give your junk removal business a great name

It’s more important than ever to choose a unique business name. Before settling on a name, make sure it's not too similar to any of your competitors. You’ll also want to see if there’s a matching domain name available. This will make it easier for customers to find your business online.

2. Deliver a great service at a fair price

Make customer satisfaction a top priority! Happy clients are talkative. When you do a great job, they will naturally refer you their friends and neighbors. These word-of-mouth recommendations can be key to the success of your business.

3. Upgrade your company’s website

What does your company website say about your business? Is it sloppy and outdated? Be honest with yourself. If your website is not up to par, invest some money into building a new one. It really doesn’t have to cost an arm and a leg. There are many free and affordable website builders out there.

4. Make it easy for people to find your business online

Do a quick Google search for “local junk removal”. Does your website or business listing show up on the first page? If not, you might need some help with SEO. You can start by claiming your profile on the major review websites and online directories.

5. Send personalized emails to past clients

Your past clients are often your most reliable source of new business. Simply emailing these people every few months can really help. Clutter accumulates quickly! Try out different subject lines to see what gets the best response.

6. Build relationships with potential referral sources

It’s not about the number of business cards you can pass out each month. Focus on quality, not quantity. Who would be able to refer you to their customers? General contractors, movers, professional organizers, remodelers, and home stagers are often the types of people you want to know.

7. Buy junk removal leads

Short on time? You can always pay for leads. Although each lead generation service works a little differently, many charge on a “per lead” basis. This means you’ll pay a flat rate for each lead. In some cases, the lead may be sold to more than one junk removal service in your area. Improve your chances of winning the job by calling the prospect right away! In most cases, you can have the lead contact information sent directly to your phone in a text message.

8. Focus on building a brand

Your brand is what separates you from your competitors. How are you going to stand out? Use your logo, advertising slogans, TV commercials, radio spots, employee uniforms, and company vehicles to create an unforgettable brand.

9. Sign up for a pay-per-call marketing service

You can increase call volume overnight with the help of pay-per-call leads. They will drive calls from interested customers straight to your phone. All you have to do is answer! Each incoming call is tracked with the help of a unique phone number. You pay a set price for each junk removal lead.

10. Extend your business hours

People are looking for convenience! If you are willing to work weekends or stay open later, you'll give yourself the opportunity to win more junk removal jobs!

11. Distribute flyers and door hangers

Old-school marketing tactics still work! Door hangers, paper flyers, and brochures are very affordable and easy to distribute. You can even ask your family to help you pass them out around the neighborhood.

12. Get involved in the community

This is a great way to get your name out there. You could start by sponsoring a local sports team or passing out water at a charity 5K race.

13. Send out promotional postcards

This is an easy, low-cost way to touch your existing customer base. There’s no envelope to open so you know they’ll get the message. Not sure how to measure the success of your direct mail campaign? Use a unique phone number or website URL on your mailer.

14. Understand the importance of online reviews

People love to read customer reviews. Before they even pick up the phone to call you, they want to know others have had a good experience. Honestly, a detailed review can be just as valuable as a recommendation from a friend. Positive reviews can give you instant credibility. If you don’t have any reviews yet, it’s time to get some!

15. Try pay-per-click advertising

Pay-per-click (or PPC) can work very well for junk removal companies. The best part? You only get charged when someone clicks on your ad. It’s important to keep optimizing your campaigns over time. Test new headlines, try bidding on new keywords, and vary your landing pages.

16. Get new business cards

Although business cards may seem old-fashioned, they still work! Always keep a few in your wallet – no matter where you go. If you have had the same business card for 10+ years, it’s time to get some new ones printed. You’ll be more excited to hand them out too!

17. Ask people how they found your company

This one might seem obvious, but it’s very important! Keep track of how people find your junk removal service. Over time, you’ll notice some trends. Continue to spend money on what marketing strategies seem to be working and abandon others that don’t deliver a good ROI.

18. Make sure your website looks great on every device

We live in a mobile world. People use their cell phones to do everything – even to hire a junk removal service. It’s more important than ever to have a “mobile-friendly” website. Are the font sizes big enough? If someone clicks on your phone number, does it pre-dial the call for them?

19. Try coupon advertising

When hiring a local business, many people base decision on the cost. They are simply looking to hire the cheapest option. Offering a coupon (even just 15% off) may help you win the job. If you impress this new customer, they will pay full price next time!

Marketing for Junk Removal Companies – Questions & Answers

1. Does every junk removal business need a website?

Yes! It’s no longer optional. How else are people going to find you online? Just having a website is not enough though. To stay competitive, you need to have a great website with original content and professional photos. It has to be user-friendly and optimized for every mobile device. Although it may seem like a hassle now, you’ll thank us later. A well-designed website can be an incredible asset to your small business.

2. What information do I need to have on my junk removal website?

1. Company name
2. Logo
3. Brick and mortar address
4. Email address
5. Phone number
6. Geographic service area (how far you will travel for a job)
7. Hours of operation
8. Pricing information
9. Complete list of services you provide
10. List of items you can and cannot take
11. Lead capture form to collect contact information
12. High-quality photos (no blurry cell phone pictures)

3. Should junk hauling companies care about SEO?

Yes, every junk removal service should care about SEO. Don’t you want more traffic to your website? More paying customers? This is particularly true when you rank highly for competitive local searches like “best junk removal” and “junk hauling near me”.

4. Does it make sense to buy junk removal leads?

If business has been slow recently, purchasing leads is a great way to jumpstart your marketing efforts! There’s little to no wait time. You might start getting leads the day after you sign up. There are few different services that may fall under the junk removal umbrella, including 1) appliance removal, 2) furniture disposal, 3) household junk hauling, 4) yard waste removal, and 5) commercial junk removal.

5. Does PPC advertising work for junk removal services?

Although there are no guarantees, many junk disposal companies have had success with PPC advertising. This is a great way to reach a very targeted audience. For example, you can pick the exact keyword phrases you’re interested in. You can be as broad (“junk removal”) or as specific (“best dishwasher removal service in Dallas”) as you like. Unfortunately, rising advertising costs may prevent some smaller companies from participating.

6. Are there pay-per-call services for junk removal companies?

Yes, there are several pay-per-call companies that service the junk hauling industry. Pay-per-call is simple. The service finds local consumers looking to hire a junk removal service. You pay a set price for call they drive to your business. Your job is to take full advantage of each incoming call! Make sure a trained employee is always available to answer the phone. If you don’t answer the phone or return missed calls quickly, people will take their business elsewhere.

7. Where can I buy junk removal leads?

If you’re interested in buying junk removal leads, ProMatcher can point you in the right direction. We have already identified some of the major lead generation services in the junk removal industry. Keep scrolling down the page to learn more about these options.

8. How much do junk removal leads cost?

Junk removal lead prices are going to depend on a few variables. Where is your business located? Who are you buying the lead from? Is this an exclusive lead or a shared lead? Has the customer’s contact information already been verified? What type of service is the customer looking for? For example, freezer disposal leads may cost more than yard waste removal leads. Some lead generation services offer a discount to companies who follow up with leads quickly. Before signing up with any lead generation service, read the fine print! Are there any setup fees? Cancellation fees? What happens if you get a bad lead? Will they refund your money?

9. How much should I spend marketing my junk removal business?

It depends on the size of your operation. How many trucks do you have on the road? Do you cover a wide metropolitan area? Realistically, your average junk removal service should spend about 5 to 10% of their projected annual revenue on marketing each year. We understand that this is not feasible for every company. You can always start slow and work your way up to this.

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