How Much Should Home Builders Spend on Marketing?


There are a few variables to consider. It will depend on the 1) size of the company, 2) how many jobs you are looking to take on, and 3) the level of competition in the marketplace. Most home builders should aim to spend about 5 to 10% of their gross revenue on marketing. You’re probably thinking that this sounds like way too much money. If you’re not ready to spend this much, that’s okay. Start with a few of the low-cost marketing strategies and work your way up slowly!



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