Should Contractors Offer Discounts to Win New Clients?
Offering a discount is one of the oldest tricks in the book. We believe that coupons can be a great advertising strategy for certain types of services. It is easier to provide a discount on smaller jobs where the cost is relatively predictable. Avoid offering deals on big projects with many cost variables.
|By ProMatcher Staff|
When someone uses your coupon, make a note of it. Once the coupon expires, run the numbers to see how you made out. If you turned a profit, you could offer a similar deal in the future.
Deal websites like Groupon, Angie's List, and LivingSocial can also be a good option. They make it easy to offer a discount to new customers - who may not be familiar with your business yet.