How Much Should Appliance Repair Companies Spend on Marketing?
In most cases, it going to depend on the size of your operation. How many appliance repair technicians do you have on the payroll? How large is your service area? Realistically, an appliance service should spend somewhere between 6 and 10% of their annual revenue on marketing.
To some business owners, this number might seem crazy. We know that it seems like a lot of money right now. Try not to think about marketing as an expense. Every dollar spent on marketing is an investment in your business.
If you are not ready to spend 10% yet, start out at 4% of your revenue and work up from there. Over time, you will find what works (and what doesn't). Tracking your leads is a great way to do this. Ask every customer how they found your appliance repair business. Was it a personal recommendation from a friend? Did they read your reviews on Yelp? Did they see your wrapped truck parked in a neighbor's driveway?