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Website Design & Management
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Promoting Your Appliance Repair Business

13 Marketing Ideas for Appliance Repair Services

Marketing for Appliance Repair Companies – Questions & Answers

What do I need to have on my appliance repair website?

1. Your company name and logo
2. Your contact information (phone number, email address, brick and mortar address, etc.)
3. Your service area (counties or cities that you serve)
4. Hours of operation
5. List of the services you provide
6. High-quality photographs and images
7. Appliance brands that you service
8. Online form to collect prospective customers’ contact information

Why should appliance repair companies care about SEO?

Plain and simple, appliance repair websites with great SEO are going to get more traffic. Hopefully, you can rankly highly for important keyword searches like “best appliance repairman” and “local appliance service”. Your job is to turn these additional website visitors into paying customers.

Can appliance services buy job leads?

Of course, they can! Appliance repair companies can purchase leads from a few different lead generation companies. Most lead providers charge on a “per lead” basis. This means you will only pay for local leads that match your selected preferences. Appliance repair leads may be for 1) refrigerator and freezer repair, 2) microwave oven repair, 3) dishwasher repair, 4) cooktop repair, 5) range or oven repair, 6) washer and dryer repair, or 7) exhaust hood repair.

Does PPC work for appliance repair businesses?

There are no guarantees; however, PPC is a reliable marketing channel for many local appliance services. If you are a do-it-yourself kind of company, then pay-per-click may be the right option for your business. Google and Bing both have user-friendly platforms where you can set up your first campaign. You can start driving highly-targeted traffic to your website almost right away. If you don’t feel comfortable doing this on your own, there are many PPC agencies that can assist you. 

Is it worth it for an appliance repair business to use a pay-per-call marketing service?

Every situation is a little different, but many appliance repair specialists have had success with pay-per-call advertising. It’s important to have a trained representative of the company answer the phone. It should be someone who can answer questions, schedule appointments, and provide excellent customer service. Incoming calls may be about for a variety of different projects, ranging from fixing a broken cooktop to servicing a commercial ice machine.

Should appliance repairmen consider offering coupons?

Why not? We all love getting a good deal. Price is often the reason why someone decides to hire you or not. Offering a coupon can help someone choose your appliance service over another local competitor. If you do a great job, that satisfied customer will have no problem paying full price for the next job.

Can appliance repair contractors buy leads online?

Yes! Using an online lead generation service is a great way to generate new business and find new clients quickly. When a lead matches your preferences, you’ll receive a text message or email notification almost immediately. You will receive the prospect’s contact information and a short description of the project. If you’re interested in buying appliance repair leads, ProMatcher can point you in the right direction.

How much do appliance repair leads cost?

The cost of an appliance lead may vary based on 1) your geographic location, 2) the type of appliance, and the 3) appliance brand. For example, microwave oven repair leads may cost less than high-end range repair leads. Additionally, commercial job leads may be more expensive than residential leads. Make sure to ask about the lead provider’s credit policy. You want to know what happens when you receive a bad lead.

How much does an appliance repair company need to spend on marketing?

In most cases, it going to depend on the size of your operation. How many appliance repair technicians do you have on the payroll? How large is your service area? Realistically, an appliance service should spend somewhere between 6 and 10% of their annual revenue on marketing. To some business owners, this number might seem crazy. We know that it seems like a lot of money right now. Try not to think about marketing as an expense. Every dollar spent on marketing is an investment your business.

Select a Lead Program:

HomeAdvisor

HomeAdvisor

HomeAdvisor is the nation's largest lead provider for home improvement pros. Register and start finding new customers.
Felix

Felix

Felix helps local businesses connect with consumers who are ready to make a purchase or hiring decision.
Renovation Experts

Renovation Experts

Renovation Experts has a premium network of thousands of home remodeling contractors, helping homeowners find qualified, local pros for their home improvement needs.