1. Use a pay-per-call marketing service
Pay-per-call marketing works especially well for service-based businesses. By buying calls, you can free up time to focus on what you do best. Spend more time cleaning windows while the pay per call service sends new customers directly to your phone. You only get charged for every valid lead.
Sign up for ProMatcher and find a pay per call service that works for your window cleaning business.
2. Provide excellent customer service
Providing great customer service should be the basic building block of your window washing business. Outstanding customer service creates loyalty between your company and your customer base. Loyal customers will turn into repeat customers and be more likely to refer your window washing business to their friends and colleagues.
3. Modernize your window washing website
If your window cleaning company’s website is outdated or just a little boring, no one is going to take your business seriously. Setting up a nice site is simple to do yourself thanks to companies like Wix and Squarespace. If tackling this project yourself feels overwhelming, you can hire a professional web designer. Your website will be one of the most important sources of leads for your company, so rest assured it will be money well spent.
Sign up for ProMatcher and get help marketing your window washing business.
4. Try old school marketing techniques
We can’t emphasize this enough. Digital marketing is crucial to the success of your business. You really do need to have an online presence. However, there is still a place for old school, traditional advertising methods. If you are looking to drum up business in a very local area, advertising with flyers and door hangers can still be very effective! List some benefits of your window washing service and have customers visit your website to get more information.
5. Hire a professional photographer
Window washing is an industry that thrives off locally-generated business. The images you choose for your website tell your company’s story. Customers want to know they are working with real people who are part of their community. Hire a professional photographer to take photos of you and your staff. Put them on your website and on your social media accounts. These smiling faces may help you make the next sale.
6. Offer additional services
Study your business offerings and consider if you could benefit from providing any additional services like gutter cleaning or pressure washing. Expanding your business to include more than just window washing could result in higher profits from customers you already have.
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7. Network with other business owners
Simply put, creating a larger professional network will lead to more referrals for your window business. It can be particularly helpful, for example, to build relationships with property managers, contractors, and even landscapers. Most cities have at the very least a local chamber of commerce. Larger cities may have a wider variety of professional networking groups. Try to attend as many meetings as you can and remember that building lasting relationships takes time.
8. Try pay-per-click advertising
PPC advertising allows you to drive more traffic to your company’s website. With “pay per click”, you will be only charged when someone clicks on a link to your website. The cost of each click can vary depending on the popularity of the keyword and your geographic location. Over time, you will learn which keywords are most likely to convert into new sales for your window washing business.
9. Offer a discount on the first cleaning
People love getting a good deal. Providing a 10% discount to new customers can be a great way to close the sale. Don't let a few dollars be the reason that someone chooses a competitor over your window cleaning business. If you knock the first job out of the park, they will be happy to pay full price for the next cleaning.
10. Boost your local search rankings with the help SEO
The aim of search engine optimization is for your company to appear at the top of relevant search results organically. However, SEO can be a little complicated. If your business is in Austin, Texas, and someone searches for “local window cleaners”, how can your website come up first? While there are some things you can do on your own, hiring a reputable SEO agency is one of the best ways to improve your organic rankings.