Should Veterinarians Advertise in the Yellow Pages?

Internet advertising has nearly put the Yellow Pages out of business. However, it’s not fully extinct yet! In some regions of the country, it’s still common practice to look someone up in the phonebook. For example, a Yellow Pages ad may provide a solid return on investment if you live in a more rural area. If you specialize in treating farm animals and livestock, this could be a great option for your business. If you live in a major metropolitan area, your marketing budget might be better spent elsewhere.

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