Select a Lead Program:

HomeAdvisor

HomeAdvisor

HomeAdvisor is the nation's largest lead provider for home improvement pros. Register and start finding new customers.
Renovation Experts

Renovation Experts

Renovation Experts has a premium network of thousands of home remodeling contractors, helping homeowners find qualified, local pros for their home improvement needs.

Marketing Your Home Inspection Business

13 Interesting Ways to Market Your Home Inspection Business

Home Inspection Marketing – Questions & Answers

Does a home inspector need to have a business website?

You need to have to have website for your home inspection company. This is your online business card. If a past client refers your home inspection service to a friend, how will they find you online? There are many easy-to-use platforms where you can create your own website in a few minutes. If you would rather not do-it-yourself, you can find a local web design company to help you out. Either way, you need to have some sort of online presence for your business these days.



How can SEO help a home inspector?

SEO helps bring more traffic (and more potential customers) to your home inspection company’s website. You also improve your chances of showing up on the first page of many online search engines. You want your website to show up when someone does a search for “local home inspectors” or “where can I find a home inspector”. A great website with well-written content can help you convert website visitors into paying customers.



Is buying leads a good way to grow my home inspection service?

Lead generation companies provide a valuable service to many home inspectors. To put it simply, these lead providers advertise on your behalf. When there’s a new home inspection lead in your area, they will send the prospect’s contact information immediately. You agree to pay a fixed amount for each lead. It’s then up to you to call the person and set up an appointment.



Should a home inspector consider buying calls?

A home inspection service can benefit greatly from using a pay-per-call advertising service. When you sign up, you agree to pay a certain amount of money for each call. When someone needs their home inspected, they will call you directly to get a quote or get some more information about your home inspection company. A lead is not a guaranteed sale. It will still be up to you to close the deal.



How can email marketing help my home inspection business?

Email marketing can be a great marketing tool for any home inspection business. We recommend using email to keep in touch with your past customers. A simple email is a great way to remind people about your company and make sure that they remember your name. If a friend or family member ever needs an inspector, they will have your name fresh in their memory. Be careful not to overwhelm people with constant emails. Once a month or every few months is plenty.



Is direct mail a good marketing strategy for home inspectors?

Direct mail is a smart and affordable way to touch your existing client base and to find new customers. Each piece of mail should only cost you a few cents. You can even select a particular set of zip codes where you would like to find more work. A simple brochure or post card is all you need. A local print shop may even offer to help you design the mailing.



Should home inspection companies advertise in the Yellow Pages?

An ad in the Yellow Pages is going to have a better return on investment in certain areas of the country. In some regions, the Internet has almost completely replaced the phonebook. In many rural areas, the Yellow Pages are still a go-to resource for consumers. When they need a home inspector, the phonebook is the first place they will look. A well-placed ad could have enormous benefits.



Are coupons a good form of advertising for home inspectors?

A coupon can be a very good advertising strategy. We all like to save money when we can. You can include a coupon on the back of your business card or you can include a coupon in a local newspaper ad for your home inspection business. You don’t have to offer steep discounts. Even a few dollars off can make someone choose your business over one of your competitors. As a home inspector, you might offer some add-on services like radon testing or home energy audits. You can simply offer a discount on one of these additional services rather than the home inspection itself.



Where can home inspectors find leads online?

No need to look further! ProMatcher is a great place to start. We have identified some of the top lead programs for home inspection companies. You can learn a little bit more about each lead provider and select the ones that best fit your business needs.



How much do home inspection leads usually cost?

The average cost of a home inspection lead will depend on a few factors. The cost may fluctuate based on your geographic location, the time of year, and the type of inspection the person needs. For example, a lead to inspect a 5,000-square foot home may cost more than a lead to inspect a one-bedroom apartment.



How much does a home inspector need to spend on marketing?

A home inspection business should put about 5 to 10% of their gross revenue towards their marketing efforts. For some, that might seem like too much money. However, you reap what you sow. If you are willing to spend a little extra on marketing, you improve your chances of generating more revenue.

Pay Per Lead
Pay Per Call
Customer Reviews
Web Design & Management
HomeAdvisor
Renovation Experts
HomeAdvisor

HomeAdvisor


Pay Per Lead
Pay Per Call
Customer Reviews
Renovation Experts

Renovation Experts


Website Design & Management
Pay Per Lead
Pay Per Call