by VentureStreet  Join Our Network

When you get down to it, networking is cold, sterile... and it seems self-serving: one person trying to form a web of contacts whose sole purpose is to do something for him.

That's not how I want to do business.

Lately, I've been rethinking what "networking" means. When I meet people at a so-called "networking" event, what is my end-game?

And you know what? My ultimate goal is not to find out what they can do for me... It's not to add them to my address book until I need something from them...
It's to connect with them!

When I meet people, I want to really understand why they do what they do. I want to find out if their purpose and mission is synergistic with my purpose and mission for Working Moms Only. And, if it is, how we can work together or for one another to best serve our prospective communities. I think of it as "What can we do for each other?" instead of "What can you do for me?"

When I take this approach, deals follow. And when a deal is made between two people (notice I did not say two businesses) who have connected - as opposed to "networked" - money usually follows.

Making a connection does require a bit more "work" than simply shoving your business card at a potential client. But the extra money you can make and the new opportunities you can open up to your community are well worth the effort.
Yet, all too often, people are scared to put themselves out there. Unfortunately, insecurity and discomfort can be perceived as arrogance or even disinterest.

Sometimes, fear and uncertainty come across as a "What's in it for me?" attitude. That can offend the very people you're trying to connect with. And before you know it, a potential million-dollar deal flies out the window.

Need to find a networking group? Get matched to business networking groups in your area.
Find a Networking Group
Other articles you may like:
Business Cards, what are you doing with them?
You just left a great networking event and you have a handful of business cards of the...

A Strong Social Capital
A prerequisite for successful welfare societies

Business Networking Tips
11 Business Networking Tips

Business Networking During the Summer
Business networking during the summer so resort to planning summer specific activities...

Business Networking Groups
Business networking groups help professionals share ideas, leads, and referral sources....

1 person found this article helpful. Have you?
Need to find a networking group? Get matched to business networking groups in your area.
About the Author

Thomas Duffy, venture capital international
Ten Stockyard
New York, NY 10018

Contact Author: request info

If you would like to re-print this article, please contact the author.
Other articles you may like:
True to the Game Of Networking
Understanding what it really takes to get the full benefits of networking.

Working the Room
How to work the room at an open networking event.

LinkedIn Best Practices - Ways to Optimize Your Listings
Executive Summary – Company Page for Your Company.Millions of professionals are...

Ten Tips for Effective Business Networking
How to be great at business networking. One of the most important aspects of effective...

The Networking Hat Trick
In sports such as soccer, hockey, and lacrosse we say that a player has achieves a...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2020 - VentureStreet, LLC

Join Our Business Network