by VentureStreet  Join Our Network
Business Networking Tips

Business Networking Tips

Business networking is the process of connecting with other people, creating mutually beneficial relationships that help you exchange resources, referrals and new ideas. Business networking forms the basis of business relationships. Small businesses rely heavily upon effective business networking to win important clients, customers and business partners. Networking well may not only differentiate your business but also ensure its survival. There are more places to network than ever so there is no excuse not to be out in your community getting connected. When you network keep the following networking tips in mind:

1. You never get a second chance to make a first impression. Business networking is a never ending series of first impressions At face-to-face events, dress your best, polish your elevator speech, the one where you can explain what you do in a very succinct manner. Make eye contact and generally present yourself to impress others with your professionalism and charisma.

2. Don’t dominate—communicate! If you approach business networking solely as an opportunity to talk about yourself and your business, you'll make people want to run from you. Limit how much (and how repetitively) you talk, especially about yourself, and focus on listening, learning and laughing. People love to be listened to and will want to return the favor.

3. Be Consistent. Don’t think you can show up once and there it is—growth for your business. Marketing is always about consistent touches. Find business networking you love so that you can do it consistently.

4. Business networking opportunities. Most of us define ourselves as members of groups. Whether they are groups around religion, race, gender, language or even a favorite sports team, create affiliations that matter to you, then consider them as networking possibilities. You will find, you can network through such events as church picnics, support groups, tailgate parties, environmental causes and gender-specific professional organizations, because networking is all about creating relationships.

5. Get focused. Thousands of official networking events take place every day, and the Internet offers access to millions more; unfortunately, the availability of all of these opportunities leads some entrepreneurs to take a shotgun approach to networking - which results in the failure to pay sufficient attention to any one opportunity. Be selective. Identify and then act on the business networking opportunities that you believe are the best fit for you. Networking and marketing require focus.

6. Be Memorable. Consider things that will differentiate you from the crowd and increase your chances of success. You certainly do not want to be one of those people that people forget. Make sure your business card helps people remember you and what you have to offer. Wear you name tag upside down. Wear a hat. Consider what you can do to help people remember you without embarrassing yourself.

7. Network with integrity. Don’t bother to network if you can’t do it with the utmost integrity. Integrity is the cornerstone of trust and trust is the heart of strong relationships.

8. Network like you breath—everywhere you go. Without turning yourself into someone who is prepared to collar all passersby with your pitch, treat every social event - a party, a ball game, a play - as an opportunity to meet new people. You never know where you will meet that next great client, customer, business partner or best friend.

9. Remember you want to do business with people that people know. Be the kind of person that people trust to refer to their friends. It might not be the person you meet at a business networking event that will be your client or customer, it might be their sister, brother, best friend or neighbor.

10. Help others. While your ultimate goal may be to find customers or to grow your business, you are also have a responsibility to help others. You want them to help you, right? Be prepared to help others in any way you can. Offer whatever resources you can - advice, contacts, support, new ideas in order to increase your value to your business-networking group. This enlightened generosity will eventually return to you.

11. Be your best self, but be yourself. The best way to network is to not be conscious of the fact that you are networking. Don't let your mind dwell on the purpose or mechanics of networking. Relax. Listen. Be excited to meet new people. Learn all you can. Enjoy. And it will surprise you how much your business networking efforts pay off.

Carefully plan the events you'll attend, define your purpose and goals. Know how to communicate what it is you do and what you need to succeed at what you do. Maintain a casual and friendly demeanor and enjoy yourself.

Dawn Billings, CEO & Founder of TROVA Business, TROVA Business and TROVA Women Business, and The Heart Link, women networking at its best.

Need to find a networking group? Get matched to business networking groups in your area.
Find a Networking Group
Other articles you may like:
Business Cards, what are you doing with them?
You just left a great networking event and you have a handful of business cards of the...

A Strong Social Capital
A prerequisite for successful welfare societies

Can You Count On Your Contractor When You Refer To Clients and Friends?
Texas Construction Remodeling Mgt., General Construction Contractor with integrity and...

Business Networking During the Summer
Business networking during the summer so resort to planning summer specific activities...

Business Networking Groups
Business networking groups help professionals share ideas, leads, and referral sources....

Be the first to find this article helpful.
Need to find a networking group? Get matched to business networking groups in your area.
About the Author

Dawn Billings
Mesa, AZ 85213

If you would like to re-print this article, please contact the author.
Other articles you may like:
True to the Game Of Networking
Understanding what it really takes to get the full benefits of networking.

Working the Room
How to work the room at an open networking event.

LinkedIn Best Practices - Ways to Optimize Your Listings
Executive Summary – Company Page for Your Company.Millions of professionals are...

Ten Tips for Effective Business Networking
How to be great at business networking. One of the most important aspects of effective...

The Networking Hat Trick
In sports such as soccer, hockey, and lacrosse we say that a player has achieves a...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2020 - VentureStreet, LLC

Join Our Business Network