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Marketing During a World News Disaster

In the U.S., many of us woke up today to the news of the massive earthquake that rocked Japan. Following that, we watched video of a tsunami washing away homes and towns. However, most of us had to put that behind us and go to work. Marketing and public relations professionals have to spend the day promoting their services, while much of the world focuses on this tragedy.

Does it make you feel dirty to push your business during a crisis? Do we take a “softer sell” approach, or go about business as usual?

Personally, I think we all have to be mindful of what’s going on in the world no matter what is going on. If you conduct any sort of marketing or public relations activities for your business, it is extremely important to be conscious of current events.

However, we still must go on. It is important that we not lose the day entrenched in ongoing coverage, but there are ways to be mindful while conducting business. Use this time as a way your business can potentially help. Research different non-profits that can assist victims. Businesses can always do more to help others, and this may be a great wake-up call to get involved.

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About the Author

John Collier, Deputy Appeals
PO Box 1740
Bolingbrook, IL 60440

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