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If you manage a mailing list, market your product, do billing by email or operate a social network, you probably have had at least one run in with a hostile recipient. You know, the guy who gets one email confirming that he filled in the "join" page and is going to report you to everyone ranging from the town constable, to his ISP, to Spamcop to the POTUS for spamming. Our hostile recipient probably has the rules wrong, the question is, do you have the rules right when it comes to spam?

Instead of wasting your time with my opinion here are the facts:

The Law

You can get sued and/or fined for not following the law. Read it, know it, and accept it. Make sure you know exactly what every email has to have to comply wih the federal CAN-SPAM law:

The FTC's Spam Site (
The FTC's CAN-SPAM Act Site (

The Blacklists

OK, so the law put some big limits on you. Prepare for more. Ignore blacklist rules at your own peril. The penalty is your email being stopped cold. Oh, and there's probably nothing you can do about it, so better to conform that be crushed.

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About the Author

Mike Seidle, Virtual Payment Systems, Inc
5348 North Tacoma
Indianapolis, IN 46220

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