by VentureStreet  Join Our Network
Generate More Leads From Your Website
By Deon Douglas



Generate more leads and lower your cost per lead with an effective PPC campaign. Most marketers setup an account with Google, grab some ad words and point all traffic to their site's homepage. This will work perfectly if your homepage were the only page needed to be visited on your website. We cannot stress enough the value of research and homework prior to setting up your PPC campaign.

Here are some quick tips for generating more leads from your PPC campaigns:

1. Know Your Keywords

Be in the know when it comes to the key words searched to arrive at your site. Be sure these words are included in your ad or used in the header.

2. Customized Landing Page

Nothing is worse than searching for something, seeing an ad for it, clicking that ad and having to search the website you arrive at for the info or product. When users click an ad they want to arrive directly on the info they are seeking. Think about your own search habits.

3. Optimize Your Landing Page

Your landing page should be optimized to deliver information quickly to the end user. You should have clear and bold headlines, images and keywords that work. There should be minimal navigation and an urgent call to action button.

4. No Registration Needed

Resist the urge to force users to register in order to purchase or interact with your site. You can capture their information as they purchase.

5. Test, Test and Test Some More

Every expert will find another way to make your PPC campaigns more effect. Our advise is simply this, test and measure each campaign effectively and make adjustments to the next one. Each user interacts with individual sites differently. Find out what your users are looking for as you test and measure.



Need a website designer? We can match you to a professional designer in your local area.
Find Local Website Designers
Other articles you may like:
Drawing a blank? How to Come up with Social Media Posts
Insite on how to come up with effective social media posts to get your business noticed!

Authority Sites On The Rise
The Web 2.0 culture may be sending mini-sites and cookie-cutter article sites to their...

Avoiding Spending More Than Necessary on a Web Site
One thing I’ve learned in all my years of web development is that most people have no...

Customize Your Facebook Page
Facebook as a marketing strategy now has become a successful trend in the business...

5 Major Website Mistakes
When it comes to our websites, many of us are looking to be on the cutting edge of...

Be the first to find this article helpful.
Need a website designer? We can match you to a professional designer in your local area.
About the Author

Deon Douglas, The Thinking Giant Corp.
207 East 32nd St, 4th Fl
New York, NY 10016
646-216-8944

If you would like to re-print this article, please contact the author.
Other articles you may like:
Your Go To Gal For All Things Marketing
Promotional video for April M. Smith-AdminSuperwoman.

Why Do Web Designers Charge a Monthly Fee?
Making frequent changes to your web site is important, but paying a web designer to make...

Do I Need a Mobile Website?
You need a mobile website if you want to be certain that your website is sufficient for...

How a Good Website Design Creates a Great Impression
A Good website design creates a great first impression and It goes without saying that...

Basic Criteria of an Effective Website
Making a website is easy however making an effective website requires strategy. If you...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category   |   Professionals

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

© 2003-2014 - VentureStreet, LLC

Join Our Business Network