by VentureStreet  Join Our Network
Avoiding Spending More Than Necessary on a Web Site

We’ve all heard the phrase, “ work smarter not harder.” Well the issue I am going to address here is spending for your business. Specifically, spending money on a website for your business. The key phrase here is “spend smarter, not more” and this is going to require a little work on your part. It has pretty much become a given these days that every business should have a website. It helps you look established and it helps build your brand identity. Important also is the fact that one of the first things people do when considering a new purchase these days is do some research on the internet. If your competitors are online and you are not you could be losing a lot of business to them.

One thing I’ve learned in all my years of web development is that most people have no idea what a good website should cost them. I’ve seen the costs run the gamut from $150.00 to tens of thousands of dollars. There are a lot of variables. I’ll tell you right now that I can’t tell you what a website should cost you, there are just too many variable and no one-size-fits-all solution. I will tell you that I know that if you do your homework and make a plan, having the website of your dreams won’t cost you any more than is has to. And, the process of getting it going won’t be completely daunting. The good news is, you won’t need to become an expert at HTML or webhosting or programming. You are already the expert- on your business.

I have heard many disheartening stories from people who come to me, almost defeated, with tales of months of time wasted and dollars spent to end up with a very disappointing web site that yielded no results. Some of these people never got their web sites finished. Either because a designer flaked on them or they got too busy or used up their whole budget before it was finished.

The biggest mistake most people make is approaching a web designer or web development company without a clear idea of how a web site is going to work for them. There are a couple of problems with this. Most designers you go to won’t take the time to know your business really well and will be focused only on the visual design aspects of your website. What a lot of people end up with is spending money on a website that looks great but doesn’t produce much in the way of results. Usually since it did not give immediate results it lost priority with the business owner and is abandoned and neglected.

Web development firms can give you more help along these lines, but if you walk in not having a clear plan of how your website will work for your business they will have to charge you for all the time they spend helping you figure that out. I am not saying that you should not use a web designer or a web development firm. What I am saying is that if you take the time to work up a plan you will get better results for less money. There will not be any surprises in terms of what gets budgeted and what is actually spend to finish the project.

If you make a good plan, it is entirely possible to get a decent web site going for little or no money that will work for most small businesses or even non-profits and community groups. You can do this without becoming a technical wizard or an HTML ninja. The most important part is your plan. Since you know your business and your goals better than anyone you are the most qualified person to make that plan.

As you begin your website plan and start to move forward you will need to keep in mind a few key points that only you can determine:

· Your Goals for your website.
· Your target audience.
· Your key message
· How people will find you.
· Things that make you stand out from you competition.

Your Goals for your Website

Starting with your goals for your website. What do you want your website to do? Or, more specifically, what do you want your visitors to do when they visit your web site? Some people may want to sell a product line on their website. Someone may want to promote their professional services as an independent contractor. A merchant with a brick and mortar store will want to drive traffic to their business.

Your Target Audience and Key Message – Standing Out

Once you have decided on your goals for your website you will want to define your target audience and this in turn will influence your key message. For instance, if you had a high end restaurant to promote you won’t talk about how cheap dining in your restaurant is or special cheap deals all the time. You will want to talk about the quality of ingredients, your atmosphere, wine list , and possibly your chef’s credentials. Once again, think “What’s in it for me?”, from the visitor’s perspective. This will help you decide on points that separate you from the rest of the competition.

How People Will Find You

In writing your content you want to think about how people will find you. With search engines you want to think about the terms people are most likely to use in a search for your particular type of business. Incorporating these key terms into your website copy will help you with search engines.

One thing you will notice as you move through this process. It is described as a series of steps, but the steps are all interlocking, dependent on each other. So don’t worry if it feels like you are a little out of order or if you have to go back over parts to adjust them.

Need a website designer? We can match you to a professional designer in your local area.
Find Local Website Designers
Other articles you may like:
Effective Tips for Thriving Design Project
All website design companies want to succeed in their projects in order to attract a...

Drawing a blank? How to Come up with Social Media Posts
Insite on how to come up with effective social media posts to get your business noticed!

Authority Sites On The Rise
The Web 2.0 culture may be sending mini-sites and cookie-cutter article sites to their...

Customize Your Facebook Page
Facebook as a marketing strategy now has become a successful trend in the business...

5 Major Website Mistakes
When it comes to our websites, many of us are looking to be on the cutting edge of...

Be the first to find this article helpful.
Need a website designer? We can match you to a professional designer in your local area.
About the Author

Les Warren, S7 Media Design
PO Box 34
Smithville, TX 78957

If you would like to re-print this article, please contact the author.
Other articles you may like:
Your Go To Gal For All Things Marketing
Promotional video for April M. Smith-AdminSuperwoman.

Why Do Web Designers Charge a Monthly Fee?
Making frequent changes to your web site is important, but paying a web designer to make...

Do I Need a Mobile Website?
You need a mobile website if you want to be certain that your website is sufficient for...

How a Good Website Design Creates a Great Impression
A Good website design creates a great first impression and It goes without saying that...

Basic Criteria of an Effective Website
Making a website is easy however making an effective website requires strategy. If you...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2024 - VentureStreet, LLC

Join Our Business Network