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Project Gallery
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Mark Williams Senior Account Manager
AMi was founded in 2004. The two principals – Tom Otte and Barb Izzo – worked for one of the largest retail printers in the country. They decided to take their expertise and work closer with customers while helping them with everything from marketing strategies to final execution. They opened up shop in a small building off Columbia Ave in Franklin, TN. Very quickly they outgrew the initial space and moved operations to the Cool Springs area in Franklin. They tripled their volume and expanded their offerings. They expanded their product line, their equipment, and hired additional staff. Within 3.5 years of starting the business, they realized they had even outgrown their new expanded office/warehouse and started looking around for another location.
After only 4 years in business they moved the operation once again, this time on the Brentwood, TN, side of Cool Springs. They purchased additional equipment to further help their clients. Their business is worldwide, as they have customers
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Direct to Consumer: New Business Generation
Direct to Consumer: New Business Generation
The Pain:
A start up company came to us. They wanted to get their name out to as many people as possible, but as they were a start up they didn't have a lot of money. They wanted the biggest impact possible with the least amount of money as possible.
The Solution:
We explained that a letter piece would be far cheaper to print and a lot less postage than a flat size piece. We further helped him with his design so his call to action was on the address side of the postcard. We used the largest letter size permissible. We personalized the piece to make the recipient look at it longer. He had so many customers coming in after the first mailing, that he asked us to delay the second mailing by a few weeks so his staff could efficiently deal with his new customers.
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Automotive Manufacturer
Automotive Manufacturer
The Pain:
An International Automotive manufacturer required a quick mail out for their employee benefits package to help employees purchase an automobile before a quickly approaching date.
The Solution:
We helped design the piece, printed it and got it out to the employees in time. The company informed us that the response was overwhelming and thanked us for our part in this.
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Noticing the Product
Noticing the Product
The Pain:
A client’s product wasn’t getting noticed on the mail brochure and they didn’t know how to make it stand out. They had a lot of type and wanted to keep all the type, which was obscuring the product pictures.
The Solution:
By using Personalization we were able to draw attention to the product. Creatively we put the person’s name on the product, causing your eye to look there first. Their sales rose significantly after that mail piece dropped.
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ITrip. Finding the right list.
ITrip. Finding the right list.
The Pain:
ITrip wanted to find the people that actually own vacation rental property in beach and mountain resort areas. This proved tricky, as the location of the rental property is not normally the main residence of the owner.
The Solution:
Through our list acquisition department we did a reverse look up on those units, found the name and address where the utility bills went to and were able to send out the mailers to the rental owners. This greatly increased their ability to communicate to the owners.
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Testimonials
“Tom Otte and the AMI team are such a pleasure to work with. Not only in their excellent professional services, but also in the personal attention they gave to our project. They made us feel that our small account was as important as their large ones. They expressed an interest in what we were doing, took the time to talk with us about how to best portray the image we wanted to get across to the public, and in the end, it felt that they were not just the marketer, but part of the family.” -Carole Rabinowitz - See more at: http://ami-results.com/direct-marketing-case-study-oak-hill#sthash.8rpsomHs.dpuf
“Tom Otte and the AMI team are such a pleasure to work with. Not only in their excellent professional services, but also in the personal attention they gave to our project. They made us feel that our small account was as important as their large ones. They expressed an interest in what we were doing, took the time to talk with us about how to best portray the image we wanted to get across to the public, and in the end, it felt that they were not just the marketer, but part of the family.” -Carole Rabinowitz - See more at: http://ami-results.com/direct-marketing-case-study-oak-hill#sthash.8rpsomHs.dpuf
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