1. Promote your window business with promotional deals and specials
Running discounts or specials can be a great way to attract new customers and increase sales. Offering deals like “buy two windows, get one free” for a limited time can encourage customers to take advantage of the opportunity. Specials can also be an effective way of moving old inventory. Keep track of your sales during the promotional period to measure the discount’s success.
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2. Look into a pay-per-click advertising campaign
You could always try running a pay-per-click marketing campaign. It allows you to target certain keyword searches like “local window repair” or “energy efficient window installers”. You can target different keywords and try different ad text. Over time, you'll learn what works best for your window business.
3. Learn how SEO can help your window replacement business
Search engine optimization, or SEO, is all about getting your website to pop up near the top of online search results. This strategy is better employed in the long-term because it requires a lot of trial and error to get right. It may even require professional help from a marketing agency. A good way to get started though is by posting original content, like a blog, on your site. Blog posts could highlight the year’s top window trends or provide homeowners with helpful maintenance tips, for example. Try to write about topics that are interesting and relevant to your customers.
4. Broaden your service offerings beyond windows
Expanding your business to include doors and shutters may be a way to increase revenue. Even offering a free service, like a home energy audit, can attract new customers.
5. Update your website
Your website says a lot about your business. A professional-looking website tells customers that they can trust you to do a good job. Make sure to include high-quality photos that show examples of your work. Customers enjoy being able to picture your windows on their home. It’s also a good idea to list any accolades or awards your business has received.
6. Give direct mail a try
Email isn’t the only way to get in touch with potential customers; direct mail can still work. Try sending out a postcard or a flyer to people in your service area. Like your website, the card should include a quality photo, your contact information, and the services you provide. Highlight the benefits of window replacement that people may not know about, like potential energy bill savings and tax credits.
7. Stand by your work
By offering high-quality customer service and products, you will create customers who are willing to return to your window business. They will also recommend your services to their friends and family. It may seem simple, but showing up on time, behaving professionally, and cleaning up after installation will help you keep and attract new customers. Sign up for ProMatcher today and get help marketing your window company.
8. Sign up for a window pay-per-call service
The world of advertising is complex and sometimes it can be confusing trying to reach new customers on your own. Pay-per-call marketing companies can help navigate that world for you. They will create ads on your behalf and interested customers will be able to call you directly. The service will track the calls you receive and then charge you for each one individually.
9. Ask for reviews
Having testimonials on your window company's website is a good start, but they’re not enough. Installing new windows often requires a significant financial investment. Potential customers want unbiased reviews of your past work before signing a contract with your company. Did you charge fair prices? Did you arrive during the scheduled appointment window? Were the installers polite? Consider working with an independent survey company to ask your customers to rate their level of satisfaction and overall experience. Don’t forget to share the results on your site.
10. Expand your network
In business, it’s all about who you know. Never underestimate the power of the right connection. Strengthening your personal network with real estate investors, developers, and contractors can be an easy way to generate referrals. Think about who might need help with windows on a regular basis.
11. Keep extra business cards on hand
Having a consistent look for your business is important. If you don’t have a logo, consider hiring a graphic designer to put one together for you. Thanks to the internet, it’s now easier than ever to find one. Then put the logo on your website, your trucks, and your business cards. Hand out the business cards whenever you meet new people and encourage your employees to do the same. You never know when you could meet your next customer. Everybody needs windows!
12. Use company vehicles as moving billboards
Applying your logo, company name, and phone number to your company vehicles requires some cash upfront, but it's a worthwhile investment. In the long-run, vehicle advertising is an inexpensive way to generate new leads. On a budget? You may be able to save money by applying a simple decal or vinyl graphics yourself.
13. Get involved in your community
Engaging with your community is another excellent way for window replacement contractors to generate new business. Consider getting the word out about your company by sponsoring a local charity event or sports team. Joining the local Chamber of Commerce is another good idea. Membership usually includes the opportunity to be listed on the online directory and featured in the newsletter.
Last Updated: September 10, 2018