15 Marketing & Advertising Ideas to Grow Your Dumpster Business
It takes a lot of hard work to run a successful dumpster business. We want to make life easier for you. ProMatcher is here to help you find new customers and make more money.
1) Treat your customers well
This one goes without saying! Great customer service helps turns one-time buyers into loyal customers. Winning repeat business is important for every single dumpster rental service. Make it obvious that you are the best option in town. Your hard work will pay off!
2) Give your dumpster rental business a great name
It should be something people will remember. It can be funny or serious, but it should probably include the word “dumpster” or “waste”. People need to know what your business actually does. A vague name can be confusing to prospective customers.
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3) Buy a matching domain name
Once you have selected a name, see what domain names are available. Is there a domain name available that matches closely with the name of your company? This can really help prospective customers find your dumpster business online.
4) Create an impressive business website
You need to have a website for your dumpster rental company. It doesn’t have to be flashy, but it does need to have some basic information about your company. Most importantly, your contact information needs to be highly visible on every single page. If your tech skills are limited, try starting with a website template or a drag-and-drop tool.
5) Optimize your website for every device
Is your website mobile-friendly? It’s easy to find out. Pull up your current website on your cell phone. Is the text easy to read? Are the buttons clickable? If not, it's worth it to spend some money updating your website. More and more consumers are using their smartphones to find local services. Don't miss out on these customers.
6) Brand your company with confidence
Building your brand is all about getting your name out there. You want to establish a unique identity for your dumpster rental business that helps to set you apart from local competitors. Everything from your business cards to your company uniforms should work to reinforce your brand.
7) Build strategic business relationships
You cannot run a successful company without building relationships with the local business community. Think about people who might need your services on a regular basis. Who can refer you their clients? General contractors, house flippers, remodeling contractors, real estate agents, home builders, landfill operators can be sources of new business.
8) Offer a discount on the first rental
If you think someone has the potential to become a regular client, think about offering them a discount on the first dumpster. Go above and beyond to show how much value you can deliver to their business. Great customer service will win you the next job! They will be happy to pay full price in the future.
9) Buy dumpster rental leads
If you need to generate new business quickly, you can always purchase leads. When someone in your area needs a dumpster, the lead generation service will send you the prospect’s contact information within a few minutes. Follow up right away to improve your chances of closing the sale. We can help you find dumpster rental lead generation and marketing programs.
10) Find your competitive advantage
What is your specialty? What sets your dumpster service apart from the competition? Finding a niche for your business can help you succeed in a competitive market. For example, you might be the only local company that can haul 30-yard containers. If you are family owned and operated, this can be your advantage over the big, national companies.
11) Increase call volume with pay-per-call leads
Don’t sit around waiting for the phone to ring. Use a pay-per-call marketing service to drive calls to your dumpster business. Local people, who are actively looking to rent a dumpster, can call your business directly. There's no middleman here. You are just charged a flat fee for every incoming lead.
12) Take advantage of pay-per-click advertising
Your website won’t do you any good if no one sees it. You can use pay-per-click (PPC) ads to drive targeted traffic to your business website. Choosing the right keywords can help you reach a very targeted audience. For example, you can reach people searching for “best dumpster rental” or “dumpster service near me”. If you’re successful, you can start generating new leads in a matter of hours.
13) Answer the phone on the first ring
Make sure there is always someone to answer the phone during normal business hours. Missed calls are a great way to lose business. A trained representative of the company should always be available to answer questions, provide estimates, and schedule pickups and deliveries. If you don't pick up the phone right away, another company will!
14) Don’t be afraid to raise your prices
It’s important to know your value in the marketplace. Increasing your prices can be one of the simplest ways to make more money in the dumpster industry. You may lose some “bargain shoppers”, but your loyal customer base will stick with you if you consistently provide a valuable service.
15) Ask every customer how they found your business
When a new customer schedules a delivery, ask how they found your dumpster service. Did a friend recommend you? Did they see your ad in the paper? Tracking your leads helps to measure the success of each marketing channel.
16) Claim your spot in online directories
It’s more important than ever to have your roll-off dumpster company listed in the major online directories. If you don’t claim your local listings, prospective customers will struggle to find your business through the top search engines. It’s free to join ProMatcher’s Dumpster Service Directory. Create your free profile today!
17) Build a strong portfolio of online reviews
Encourage your satisfied customers to write a review for your business. Positive reviews can really help take your business to the next level. Companies with high ratings tend to get the most visibility on these review websites. This extra visibility usually means more incoming calls and more traffic to your website.
18) Offer a new service
Expanding your service offering might be a good way to make extra money. Dumpster rental companies might also remove appliance, haul junk, do demolition work, or rent out portable toilets.
19) Put your logo on your trucks and containers
Putting your company name, logo, and phone number on your vehicles and equipment is a great way to generate new leads. People will call you for an estimate when they see your trucks around town. This doesn’t have to be expensive! You can do it yourself with basic decals or vinyl graphics.