How Much Should Driveway Contractors Spend on Marketing?
It is going to depend on the size of your operation. On average, driveway contractors should aim to spend at least 5% of their projected gross revenue on marketing. That’s about $2,500 for every $50,000 you earn in gross revenue.
If this sounds like a lot of money, don’t panic! You can work up to this. There are many low-cost marketing strategies to consider first.