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Marketing Your Chiropractic Practice

10 Marketing and Advertising Ideas for Chiropractors

Are you a chiropractor? Do you need a little extra help with your marketing efforts? We have a few tips to help you get started. Although internet marketing is important, we still believe that old-school advertising techniques can still be very successful. Keep reading to learn more.

1. Treat your patients well. The most important thing you need to do is treat your patients well. Do your best to help them achieve results. If you help to relieve someone’s neck or back pain, they will naturally spread the word about your practice. Word-of-mouth advertising is important to the success of your business. Do everything you can to make sure that your patients have a great experience in your office. Try to minimize the time each patient spends in the waiting room. Make sure that the bathrooms are clean. These details matter!

2. Focus on building a brand. What is your brand? Is the name of your practice memorable? Do you serve a particular niche market? For instance, your practice may focus on treating sports injuries or providing care to families. What separates you from the other chiropractors in your area? Building a brand is great way to differentiate yourself.

3. Build out your website. First off, you need a website. If your business is not online, now is the time to invest in building a quality website. There are companies out there that specialize in building website for chiropractors. If you are on a budget, there are also many DIY platforms you can use to create your own site. If you have a website already, take the time to develop out new content and improve the user experience. Your website is a great place to answer frequently asked questions, describe the benefits of chiropractic, and provide information about different treatment options (and how much they cost).

4. Try direct mail. A chiropractic clinic can really benefit from direct mailing marketing. You can send out a postcard reminder to patients you haven’t come into the office this year. You can send a brochure about your practice to a 10,000 people in your zip code. You could also consider sending a handwritten birthday card to all of your patients. A small gesture like this can make a big difference when it comes to patient retention.

5. Actively maintain your online reputation. When people search for your business online, what are they going to find? What have people said about your practice on the popular review sites? Will your practice show up in chiropractor directories? Now, more than ever, it’s important that you actively manage your reputation online. You can hire an online reputation management company to help you out or you can do this on your own. Be proactive about it. Don’t be afraid to ask your patients for positive reviews. If someone has left a negative review, do your best to rectify the situation. You can respond politely online or call the patient directly. If you are unable to handle the situation on your own, don’t be afraid to ask for help from a professional marketing company.

6. Send regular emails to your patients. Email can be an effective marketing channel for many chiropractors. First off, it’s important to write a subject line that people will want to open. Inside the email, your message should not be overly self-promotional. Take the opportunity to teach people something new. You can write about how to deal with neck pain or how to prevent lower back injuries. There are many email marketing platforms that make it easy to measure the success of each campaign.

7. Join a pay-per-call lead program. If the phone hasn’t been ringing recently, this might be a great option for you. Working with a pay-per-lead company is an easy way to get more people booking appointments at your chiropractic clinic. You can get leads for a variety of chiropractic services. While some people may just be looking for a basic adjustment, others may be interested in massages, spinal decompression therapy, TENS therapy, sciatica treatment, or prenatal chiropractic care. Billing is usually very straightforward. Most pay-per-call companies charge a fixed amount per call.

8. Work with a pay-per-click (PPC) advertising company. PPC ads are a great way to drive traffic to your website. You can pay for your advertisement to show up at the top of relevant online searches. For example, your ad could appear for searches about “chiropractors near me”, “local chiropractors”, or “chiropractic office in my area”. You are only charged when someone clicks on your ad. The cost of PPC advertising may vary based on your geographic location. Bid prices are generally more expensive in competitive markets like New York City or Los Angeles.

9. Offer a free adjustment. Offering a discount to new patients is a classic marketing strategy. A coupon can really help get new people walking into your office. Some people can be very skeptical about the effectiveness of chiropractic. You can prove people wrong by showing them the benefits firsthand.

10. Build relationships with relevant professionals. A chiropractor can really benefit from building relationships with other medical and healthcare professionals. For example, it can help to build relationships with doctors, massage therapists, personal trainers, and nutritionists. If you offer prenatal chiropractic care, it’s going to be important to make connections with OB/GYNs and midwives. If you specialize in treating sports injuries, you may want to leave a few brochures at local gyms and fitness centers.

Marketing for Chiropractors – Questions & Answers

Does a chiropractor need a website?

Yes, a chiropractor needs have an online presence. Your website is your digital storefront. It’s important for your website to be professional, informative, and user-friendly. Your contact information should be easy to find on every single page. If someone views your website on their cell phone, how does it look? If it’s not optimized for mobile, it should me. More and more people are looking for services like chiropractic when they are on-the-go.

Does SEO help chiropractors?

Yes, SEO is very important for chiropractors. A website with great SEO will rank higher in Google, Bing, and other search engines. If you want to go the DIY route, you can write articles and blog posts for your website. Writing unique, original content can be a great way to generate more traffic to your site. If you are looking for some professional help, there are companies who specialize in SEO for chiropractors and other healthcare professionals.

How can I buy chiropractic leads?

There are several different lead programs available for chiropractors. The most popular option is to buy leads on “per lead”. You are will be charged a fixed amount for each lead. Chiropractic leads may be classified into different categories, based on what type of treatment the patient is interested in. Each one of these may be sold at a slightly different price point.

Is it possible for a chiropractor to pay for calls or appointments?

Yes, a chiropractic practice can join a pay-per-call advertising program and buy leads on a per-call basis. You will agree to pay a certain rate for each call ahead of time. The cost of each call may vary based on what the patient is looking for. People seek chiropractic care for a number of reasons, including 1) back or neck pain, 2) auto accident injuries, 3) nerve damage, 4) sports injuries, 5) pregnancy, 6) obesity, 7) stress, 8) work injuries, or 9) just general wellness.

Does email marketing work for chiropractors?

Yes, email marketing can be effective way of building your chiropractic practice. However, people are becoming more “blind” to email. Everyday, our inboxes are flooded with junk that we are just not interested in. If you do decide to email your patients, be careful not to overwhelm them. Sending something once a week is overkill. When you do send emails, each message should have a clear objective. When a patient responds, make sure that someone from your office follows up with them!

Can direct mail generate leads for chiropractors?

Yes, direct mail can help generate leads for your chiropractic business. We usually recommend direct mail as a way to reach your existing patients. It can be hard to win over new people with a flyer in the mail.

Should I put ad in the Yellow Pages for my chiropractic practice?

This is a very interesting question. Sadly, the Yellow Pages is just not as popular as it used to be. Internet advertising has nearly put them out of business. However, the phonebook is still a solid go-to resource in some parts of the country. If you live in a rural area, there are going to be many people who still use the phonebook to find a local business. When someone does flip to the chiropractor section, you can be the person that they find!

Should a chiropractor offer discounts?

It’s going to depend on your situation. In some cases, offering a discount to new patients can be a smart advertising technique. Who doesn’t love getting a good deal? By offering a free or discounted service, you can win people over who might otherwise be skeptical to try chiropractic. You might also think about starting a loyalty program for your patients who make regular visits. If they pay for 9 adjustments, maybe you could offer the 10th treatment for free.

Where can a chiropractor find leads online?

ProMatcher is a great place to find lead programs for chiropractors. If you are interested in building your chiropractic practice, we can help guide you to some of the best options for your industry. You can review through the programs on your own time and select which ones feel right for you.

How much do chiropractic leads usually cost?

The cost of chiropractic leads will depend on several factors. Where are you buying the lead from? Is it an exclusive lead or will it be sold to several chiropractors? Has the lead been verified?

How much should a chiropractor spend on marketing each year?

A chiropractor should budget between up to 10% of their annual projected revenue for marketing. You might be thinking that 10% sounds like way too much money. However, an ambitious marketing plan is not always going to be cheap. Your marketing and advertising budget is also going to depend on the size of your practice. If there are 10 chiropractors in your practice, your clinic is going to need a larger budget than one with just one practitioner.

Pay Per Call
Web Design & Management
Pay Per Lead
Pay Per Click


Pay Per Call
Pay Per Lead
Pay Per Appointment

Website Design & Management
Pay Per Lead
Pay Per Call