Marketing Resources for Auto Glass Services

12 Creative Ways to Market Your Auto Glass Repair Service
Get tips for marketing your auto glass repair service.

Marketing for Auto Glass Specialists - Questions & Answers

Does an auto glass repair company need to have a website?
Having a website is no longer optional. Every auto glass service should have a professional business website. If you don’t have one already, you need to start building one today. Once it’s up and running, your website will serve as an invaluable marketing tool for your business in the years to come. There are many DIY platforms that you can use to put up a basic website. If you don’t want to do it yourself, you might want to hire a web designer to help you create a custom site.
Can SEO benefit my auto glass repair shop?
If you’re interested in driving more traffic to your website, you need to care about SEO. If your auto glass business has a great website, you can successfully convert website visitors into paying customers. Unfortunately, SEO takes time. You can’t expect to rank first in Google for competitive searches overnight. If you are not sure how to get started, you can hire an SEO company to provide recommendations on how to optimize your site.
What are the benefits of buying auto glass leads?
Buying leads is a quick and easy way to bid on more jobs. A lead generation service can match you with people looking for auto glass repair services in your local area. You can purchase leads for a variety of jobs including 1) windshield replacement, 2) windshield crack repair, 3) sunroof repair, and 4) mobile auto glass services.
Is email marketing good for auto glass repair services?
Yes, sending emails can be an excellent way to keep in touch with your customers. There are many ways for an auto glass specialist to use email. You can send out a quarterly newsletter with car maintenance advice or you can even send out a personalized birthday greeting. Make sure that every email has a catching subject line that people will want to open.
Question: Who sells auto glass leads?
There are several companies that sell auto glass repair and replacement leads. ProMatcher has already identified some of the most popular lead generation services. Use our free service to learn more about each lead program. If you are interested in signing up for a lead program, we can put you in touch with the right people.
Is pay-per-click advertising effective for auto glass shops?
Yes, pay-per-click advertising can help auto glass shops find new customers. Who doesn’t want to generate additional traffic to their website? If your site makes a good first impression, people will be interested in hiring your automotive glass repair service. If your website could use some work, make this a priority before you invest heavily in PPC advertising.
How does radio advertising help auto glass repair companies?
For larger companies, running ads on the radio can be an effective marketing strategy. The key is to write a great script. Let people know what type of services you provide and what towns you serve. Most importantly, your script should include the best way to contact you. This might be a phone number or website URL. Your radio ad could also include a promotion, like “Mention this advertisement and get 10% off your first service”. Radio advertising may not work for all companies. If you have a relatively small service area, radio advertising may not provide a good return on investment.
How much do auto glass leads cost?
The cost of automotive glass leads will depend on 1) your geographic location, 2) the make and model of the vehicle, and 3) the quality of the lead. For example, exclusive leads will cost more than shared leads. Windshield replacement leads may be more expensive than repair leads.
How much should an auto glass repair shop spend on marketing?
You should spend at least 5% of your annual revenue on marketing your auto glass company. For some, this might seem like too much money. Don’t think about your marketing budget as an expense. This is an investment in your business. Remember, you have to spend money to make money. If your current marketing strategy is not working, try something new!

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