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Tips on Unique Selling Proposition

One of the biggest, never-ending burdens of the small owner is the process of getting and keeping customers.

One of the biggest burdens the customer has, is whom to choose.

Why choose you?

What makes you so special?

If you can't answer that IMMEDIATELY for your own enterprise, then there may be some serious self-reflection that needs to take place.

Your customer must immediately be able to tell what you stand for. She's got to see how you can solve her problem THE BEST out of any and all other available options to her.

If she can't see this then she will move on to someone that does.

The reason why is called your unique selling proposition (USP).

Your USP is the glue that cements your entire marketing and selling plan into one, contiguous strategy. There isn't one way to have a radio ad, one way to answer the phone, and one way to design your website.

There is just THE way and that way is mapped out through your USP.

This is the message, a single sentence that you shout to the world. It explains the biggest promise that you can consistently deliver, shows how you're the best in the world (in your niche), and tells the customer EXACTLY how you'll solve her most burning problem.

It's a tall order to fill.

It's even taller to create it in a way that will get your customers attention.

Why choose you?

What can you say about your business that explains why you're different than everyone else in your niche and why your customer has NO OTHER CHOICE but to do business with you if she wants the result that you deliver?

Given to me by Joshua Black

In your service,
Geoffrey Curti
Specialized Marketing Solutions & SmartNetWrx

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About the Author

Geoffrey Curti, Specialized Marketing Solutions
Birch Pond Drive
Shallotte, NC 28470

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