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Social Media Marketing

Social media sites have definitely changed people’s way of life. These sites not only allow us to communicate with our loved ones in other parts of the world, they also open a lot of windows. People can freely express their thoughts and feelings, obtain the latest news and even promote social change.

More and more businesses are taking advantage of the impact of social media to advertise their products and services. Referred as social media marketing, this type of advertising is actually the process of marketing through social media or social networking sites.

Using social media as a marketing tool is advantageous because its reach is boundless. Compared to costly advertisement sites, memberships on social media are free. While you have an option to buy an advertising space in these sites, it will be economical to just create an effective marketing page that will initiate a viral campaign.

The top three popular media sites that provide marketers with gigantic opportunities are Facebook, Twitter and YouTube. This means being able to reach a broader market. Such social media offer completely different social actions. For example, Twitter is a site that allows people to share short updates, referred as “tweets.” Facebook, on the other hand, is a full-scale social networking site that allows users to post updates, photos and videos, join events, play games, and do other activities. Lastly, YouTube is a Web site specifically made for video postings.

With the rise of these media sites, consumers have countless ways to express their immediate reactions regarding a brand or service. An individual opinion of a certain brand can already have a great impact on other potential consumers.

If you need help with social media marketing, contact me below.

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About the Author

Jay Arenas, June Spring Multimedia
San Jose, CA 95112

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