by VentureStreet  Join Our Network
Mom Wasn't Always Right

As a child whenever I created havoc my mother would demand an explanation usually by saying…”and don’t tell me any stories.” Well what was not to be then certainly is the way to build now. We need to tell stories and in a 160-character ecology, getting the emotional content into learning or any communication is as vital as it is challenging.

Here are three considerations about stories:

1. In elearning, stories turn a linear chain of events or procedures into a personal narrative to draw in the learner. While weaving in checks for understanding there is no reason to believe a story will – as some suggest – leave behind critical information demanded by the project objectives.

2. Scenarios and simulations put learners at the scene and in a meaningful context to make the episode compelling. Great plots offer a learning designer the chance to add twists and turns, dramatic dialog and cliffhangers that ask learners to take chances – to fail in private to succeed in public.

3. Building a marketing approach or brand means connecting at the intellectual and gut level with an audience. To declare a company’s values, a heartfelt story can transmit more in a brief tale than all the elevator pitches and tag lines in all your ads.

Change Your Reference Point
Courses that are built with the conceptual foundation of PowerPoint are step-by-step and non-connected leaving little in the way of flow from one point to another. I believe projects that use television as a guide are storyboarded just like mini screenplays, are more naturalistic and therefore believable. To wrap instructional elements into these stories will inevitably resonate and stick with learners.

Of course, the challenge is that in a 160-character world, designers need to construct their drama with brevity. After all, one has to be thinking poetry or haiku’s, not War and Peace.

Need some help with marketing? We can match you to a professional in your area.
Find Marketing Companies
Other articles you may like:
8 Puzzle Pieces to Successful Advertising
Tired of the money you spend on advertising going out the window and never seeing it...

8 Marketing Uses for Your Calendar
The calendar is the Swiss Army Knife of strategy and the information it contains is...

8 Marketing Habits of Highly Effective Businesses
Steven Covey's 7 Habits of Highly Effective People can be applied to your marketing...

2.0 Social Media You Meet the Customers on Their Terms.
Remember Social Media is the new word of mouth and building relationships and trust will...

"Market to Market...
Marketing insights

Be the first to find this article helpful.
Need some help with marketing? We can match you to a professional in your area.
About the Author

Rich Shadrin, Wonderful Brain LLC
33 Wileman Avenue
Walden, NY 12586

If you would like to re-print this article, please contact the author.
Other articles you may like:
Why Should I Market My Business With Video?
Do something unique to rise above your competitors. Tell your story in your own...

What is the Lead Exchange?
Learn about the ProMatcher Lead Exchange and how you can earn free leads.

The ProMatcher Philosophy
Learn about our business philosophy and why we believe in supporting small businesses.

Article and Video Submission
Learn how submitting an article or video can help build your credibility and grow your...

Why You Should Invite Your Friends
Learn how inviting your friends to join ProMatcher can benefit you and your business.

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2020 - VentureStreet, LLC

Join Our Business Network