by VentureStreet  Join Our Network
Marketing Tips for Startups

Marketing is generally one of the most vital part in any organization. Start-ups are especially vulnerable to failure early on, and a proper strategy can decrease this danger. In this article I’d like to discuss a few guidelines for marketing a future start-up. You have to put in extended hours and really commit yourself to the business – but it’s all worth it for a chance of success.

Pinpoint Strategy

Before getting your ads set up, it’s essential that you determine a perfect strategy. What type of customers are you trying to attract? Consider first what types of products you want to develop , since this is truly what your organization is supplying the people.

This strategy is valuable for digital and real-world products. But in the digital industry, there are a lot more marketing channels and different directives to adhere to. Your strategy will certainly vary according to your branding.

I recommend making a small record of concepts. List out possible tracks you can adhere, to attract attention towards your product. It’s also excellent to consider the forms of media you will be focusing on such as tv, Online video, running a blog, public information, or even mobile phones.

Setup a Brand

People need to be able to identify your product easily. Having a recognizable company logo design is only one step in the process. Your name needs to be appealing – something that will easily move off the mouth.

A great example is the mobile check-in app Foursquare designed for iPhone and Android operating system gadgets. Their use of the kickball picture is identified with the schoolyard game of four square. This is shown not only in their logo design, but also throughout significant areas on the page and even in their app symbol.

Try Out New Channels

As long as you are curious there is no reason to stop creativity. Always be enthusiastic about trying new channels for market potential. There are lots of media outlets online which you can use for marketing.

Possibly the most popular companies include Google AdWords or Facebook Ads. These are intensely trafficked systems which work off a very large marketing funds. But even if you try a strategy and it isn’t able you should not consider the market as a waste of time. All marketing is practice and development over time.

Provide Good Products

This is often neglected in the desires that you just need to overflow the marketplaces with concepts. However business owners often do not stop to consider if the concepts keep much value to community.

Technology has changed the way we live and how we communicate with the world. Looking towards the future it seems technological innovation is only ramping up at faster connections. Your products need to reflect this fast growth in innovations.

Take valuable critique from your viewers and use this to better your products eventually. An organization is nothing without its need from customers. Build products focused at your customers and watch how easily the markets will turn into your benefit.

Social Media Management

This is one of the easiest guidelines you can adhere to and will certainly keep a huge effect eventually. You should consider deciding upon up for all of the well-known social networks and developing a company brand profile. There are too many to record out here, so just choose a few of your preferred that will help determine your objectives.

A couple of preferred sites I recommend are Facebook, LinkedIn, and Twitter. AngelList is also an amazing site for startups and investors to fulfill each other and strategy out concepts. Although it is certainly designed towards a more technical viewers.

And along with the big mainstream media players, there are additional smaller networks which are still worthy to have your interest. Social news sites like Digg and Reddit are highly sought after among the youth. And the open source Pligg CMS allows developers release their own social news duplicate which can offer a significant list of marketing opportunities.


There is no perfect solution to developing a marketing strategy. A lot of startups learn that you need to go through trial and errors to determine a working strategy. These are just a few concepts you can try out and get your strategy on the right base. But remember that running a company is a continuous struggle and will require years of true commitment.

Need some help with marketing? We can match you to a professional in your area.
Find Marketing Companies
Other articles you may like:
8 Puzzle Pieces to Successful Advertising
Tired of the money you spend on advertising going out the window and never seeing it...

8 Marketing Uses for Your Calendar
The calendar is the Swiss Army Knife of strategy and the information it contains is...

8 Marketing Habits of Highly Effective Businesses
Steven Covey's 7 Habits of Highly Effective People can be applied to your marketing...

2.0 Social Media You Meet the Customers on Their Terms.
Remember Social Media is the new word of mouth and building relationships and trust will...

"Market to Market...
Marketing insights

Be the first to find this article helpful.
Need some help with marketing? We can match you to a professional in your area.
About the Author

Jay Arenas, June Spring Multimedia
San Jose, CA 95112

Contact Author: request info

If you would like to re-print this article, please contact the author.
Other articles you may like:
Why Should I Market My Business With Video?
Do something unique to rise above your competitors. Tell your story in your own...

What is the Lead Exchange?
Learn about the ProMatcher Lead Exchange and how you can earn free leads.

The ProMatcher Philosophy
Learn about our business philosophy and why we believe in supporting small businesses.

Article and Video Submission
Learn how submitting an article or video can help build your credibility and grow your...

Why You Should Invite Your Friends
Learn how inviting your friends to join ProMatcher can benefit you and your business.

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2020 - VentureStreet, LLC

Join Our Business Network