by VentureStreet  Join Our Network
Difference between Mobile Websites and Regular Websites

In a high-tech digital world it’s more important then ever to offer customers a website. However, it’s not just enough to have a traditional website these days; it needs to come in the form of a mobile version as well. You may be wondering what the difference is but if you were to test this out on your own, you’d quickly discover the differences.

Many of us know that websites viewed from our home desktop or laptop may be filled with bright colors and lots of lovely pictures and banners. We also know that they can take some time to load. The purpose of a mobile site is to provide a positive viewing experience for mobile users; meaning it shouldn’t take long to load the content and it should be “user-friendly” so to speak.

Let’s face it; if your small business does not have a mobile-friendly website then you could be missing out on a lot of potential customers. If you pick up your smartphone and try to pull up your website and it takes forever to load – or doesn’t load properly – this is exactly what your existing and potential customers are experiencing.

People today do not have the patience for difficult, slow-moving websites; so chances are they’ll leave and do business elsewhere.

Mobile websites are more user-friendly and easier to load. The content that’s present on mobile sites is typically aimed at a specific goal or action from consumers who are on-the-go.

Let’s say it’s a banking website.

Mobile users who visit that bank’s website should see links to the information that’s important to them at the moment, such as account balances and customer support numbers.

But you don’t have to include other information that would be considered irrelevant by mobile users, such as the latest news in the banking industry. Keep it simple and to the point because mobile subscribers are usually looking for specific information only.

Limit the amount of downloadable content on your mobile website in order to keep customers from becoming highly frustrated; if not, they are likely to do business elsewhere.

Mobile sites should include specific calls-to-action; some of the most common ones are Contact Us, Find Us, Email Us etc. This makes it easy for consumers to take some type of action towards an eventual purchase from your company.

In a nutshell, consider your mobile customers and potential customers; think about how speed and convenience play a factor in their thought process. If they cannot access the information they want quickly and without any major issues, your company could be losing potential profits.

Need help marketing? Get matched to a marketing consultant in your area.
Find Marketing Consultants
Other articles you may like:
8 Trade Show Mistakes That Cost Exhibitors
Trade shows are an important business tool, if you can avoid these eight common mistakes.

800 New Contacts with Sandwiches, 10% Improved Sales with Ice Cream
Gail Patrick’s Café in Chappaqua, N.Y., had a loyal following, especially since owners...

8 Simple Rules of Social Media for Your Business
Social Media Marketing is a highly powerful tool for promoting your business. Many...

97% of your Advertizing Messages are Read!
Having the ability to instantly contact potential customers all over the world is one of...

7 Great Places to Post Your Articles
Article Marketing is a great way to build up your credibility and gain exposure for...

Be the first to find this article helpful.
Need help marketing? Get matched to a marketing consultant in your area.
About the Author

Daemon Rutledge, Circle Consulting Agency, LLC
11 Thistleton Rd
Sicklerville, NJ 08081
888.603.6026 x707

Contact Author: request info

If you would like to re-print this article, please contact the author.
Other articles you may like:
Stick a Pin in Your Business and Make a Profit
Using Pinterest to connect with other small businesses

7 Brand Marketing Benefits of a Website Audit Report for Businesses
Go beyond checking website issues. Use a website audit report to improve your overall...

Social Media and Ageism
While social media is being used in business and doing quite well, I'd recently found...

The Business Card Power of Marketing
Learn why business cards are powerful and have the most impact on advertising.

Hidden Danger of Household Chemicals
The average consumer is not aware of the hidden dangers in the everyday household...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2019 - VentureStreet, LLC

Join Our Business Network