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How To Do SEO:
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One essential factor that can contribute perpetual success to your SEO marketing campaigns would be initially researching and choosing the best keywords for your industry. This means determining which search terms your potential clients are selecting when shopping. Yes, they are now predisposed to buying your product or service.

That is the number one reason why business owners regularly ask me how to do SEO. This is nothing “new under the sun” as far as what I’m telling you. Yet, there is a chance that some SEO experts have neither heard of this concept I am about to share with you or give very little credibility to its existence

And for those readers who have never given this any thought at all just might find this information extremely helpful to your local SEO marketing campaigns. It sure helped me and NAB.

So, let’s dive right into this controversial subject matter.

Roughly 47 percent of all website traffic that comes to one’s website on Google are:

- In NO way coming from your choice of keywords

- Believe it or not keywords you never knew about

- Coming from keywords not being typed in from your potential customer

Now you’re probably thinking, Floyd, what are you talking about. Well, allow me to delve further into this interesting world of hidden keywords.

This 47 percent of keywords that I reference above have two fascinating criteria.

A. They are not currently listed nor can be found with any keyword tool. Most of these seemingly unimportant keywords are perhaps searched maybe once or twice and usually never searched for again. Thus, Google has no imperative reason to list them due to their insignificant search value. But is that the way you should view this? Let’s discuss this in one minute.

B. The other basis for this argument stems from the theory that most of these searches most likely deals with what we call long-tail keywords (usually consisting of 3 or more words) with fundamentally no search volume, this opens the continuing dilemma of not being able to successfully optimize for these keywords. Hence, it would make no sense to write an article or post using these very keywords that only get 1 search per month… or would it?

I don’t know about you, but I find it extremely difficult to ignore what many would consider low-ranking keywords when in reality they account for upwards of 50 percent or more of traffic that is within the realm of possibility coming to your website. That is too large of a number to simply write-off as inconsequential.

In my eleven years of doing local and national internet marketing, I began to suspect something of this nature and was happy to see this come to fruition right before my very eyes. In fact, several of my colleagues have experienced this surprising research paradox.

For example, my colleagues at www.1up-seo.com gave a synopsis of this for the heavily optimized keyword “lose weight fast”. They go on to say that by pulling up any random time-frame Google analytics, you can see that approximately 15 to 20% of website traffic is in fact coming from the keyword “lose weight fast”. This concludes that this keyword has the highest search volume.

But there’s more to this overall picture than meets the eye. You may be very happy that this keyword is bringing you decent traffic but remember that it accounts for only 20% of all the total traffic you’re receiving. You now comprehend that nearly 80% of the remaining traffic comes from keywords with less search volume.

My colleagues go on to share what industry standard statistics would possibly look like:

- 18% = “lose weight fast”
- 10% = “lose weight”
- 5% = “how to lose weight”
- 2% = “some other keyword(s)”

Those numbers above represent only 35% of this market. That means there’s a HUGE list of keywords which only had that one or two searches for the entire month. What just happened here? Whether you realize it or not, you just found out you are getting traffic from keywords in hiding. The question now becomes how in the world can you take advantage of those goldmine searches?

The solution lies in what Google has wanted from all webmasters for years and this approach has not changed. Since keyword softwares or tools will be of no use to you for specifically finding these hidden keywords, you need to temporarily put away all conventional SEO mindsets, thinking and strategies. No keyword research, nothing.

Are you ready for the answer: LONG, KEYWORD RELATED ORIGINAL CONTENT.

That’s it. Now I anticipate many readers will be disappointed with that simplistic answer. But those who have tasted the sweet success of SEO marketing know what I am referring to here. Google wants fresh content for their readers. The difference know is how you dispense this fresh information and what forms you make it available to your reader.

Another component to this equation is that to effectively “catch” numerous long tail keywords will ultimately take articles with more than 500 words. In this particular instance, the longer the better. Your chances increase immeasurably with improved content which will promptly attract larger quantities of visitors from search engines. This in turn will help you to appear in the search engines for phrases which have never ever been searched before or too small for tabulating.

To disregard these findings would realistically equate to you losing as much as 50% of the remaining keyword traffic for your industry available on the Internet. Get away from that mental trap on focusing solely on that one keyword you just found in Google’s Adword tool or Market Samurai, etc.

Think of it this way. Let’s assume you get 4000 website visitors this month and your main keyword gives you about 20% of this website traffic. That would be about 800 visits. What about the remaining 3200? Now you’re thinking in a way that 95(+)% of website owners simply don’t grasp.

Case in point: I purposely targeted 20 high search keywords for a local St. Louis, Missouri mortgage broker. I proceeded to write a blog post every other day and at the very least, one 500 plus word article per week. I implemented proper back link strategies along with local SEO marketing with what results?

For all practical purposes, within 12 months, I was able to get 156 different keywords on the first page of Google and the mortgage broker was ecstatic. Bear in mind that I only set out to rank for 20 main keywords. How did I get the other 136 high placements from Google? The only plausible explanation that I have is directly related to my consistent, original content which brought me these search engine rewards.

I could now say I helped this company rank for 20 registered keywords and 136 “gray” keywords which I know for a fact resulted in the other 52 to 54% of website traffic received for 2010-2011.

This is powerful folks. Many call these “one-shot” keywords which for all practical purposes don’t exist since they don’t produce enough monthly search volume which is another way of saying keywords that Google gives no credence to in their tabulation formula. And the crazy thing is, you may never see those specific keywords ever again. What a true loss if you are still not contributing decent content to the Internet.

And think about this: One shot keywords which may only be typed once per month can reasonably make a big chunk of buying traffic. Some have theorized that these one shot keywords are most likely attributed to consumers who have no doubt spent the most time on your website or conceivably dozens of web pages before buying a product or service.

Speculation also arises as to the value of both these forms of traffic. Many feel that main keywords offer poor bounce rates where the visitor only views one or two pages and is gone in a flash. On the contrary, the one shot keyword consumer apparently stays longer and is very mindful of getting the information they desire.

Epilogue: Those who are not serious about contributing above average content via articles or post to their website will never enjoy these “gray” keywords that in all probability secures nearly 50% of all monthly searches. This can have sizable ramifications for your website while your competition enjoys the fruitage of their SEO marketing e-labors.

Now that’s how to do SEO.

A follower on Twitter means that someone is interested in what you have to say. A Facebook friend desires to connect with you and what’s going on in your life. A circle on Google+ links multiple contacts into a huddle for sharing content and ideas in a meaningful way. This is also the reason why you should track your social signals.

Connecting with your viewers and displaying the positive impressions you have made upon them will nurture and blossom into a powerful and influential online presence that people connect with.



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About the Author

Jon Floyd, NAB Business Marketing Company
1634 S 18th Street
Saint Louis, MO 63104
314-664-3448

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