by VentureStreet  Join Our Network
Brand Identity
By Greg Kimmes



Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Every time some­one walks into your place of busi­ness, vis­its your website, inter­acts with an employee, or views a piece of print, that per­son forms an impression that influ­ences how they think and buy. Build­ing a suc­cess­ful brand takes consistency. It’s about con­stantly rein­forc­ing what you stand for across all touch points, so your audi­ences grow to rec­og­nize your brand and chooses you over your competition. It can be your your most valuable asset.

Here’s What Every Business Should Know about maximizing their brand identity:

1) Proper branding is critical to your long term success. Some think of branding as logo development. But in reality, branding is managing the thoughts and feelings of your customers to ensure that they choose you. If your desired brand image isn’t what’s really in the minds of your target audience, you’ve got to figure out how to address those gaps. Remember – the customer is always right.

2) A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. Working with multiple creative sources typically leads to an inconsistent brand identity.

3) Your logo is just one part of your overall brand or corporate identity, but obviously a very important part. Your logo is a symbol, name or trademark that should concisely represent your brand. When choosing a logo designer look for: proven success and experience, professionalism, great understanding of brand identity, portfolio, price, and great customer service. You should be excited about your logo – you want your customer’s to be!

4) Create Brand Standards for your business. Set your business apart by consistently designing your marketing materials. Think you're not big enough to worry about your brand standards?

I recommend that even the smallest companies develop and maintain brand standards from the very beginning. Focus your strategy and consistency in the following five areas: logo, graphics, color, fonts, illustration and/or photo style.

5) Stand for something. People want what they can understand and appreciate. If you’re trying to be everything to everybody, chances are you’ll attract no one. Better positioning allows you charge more for your services. Customers seek out experts, not generalists.

Finally: Fully commit to your branding. Treat every function of your company, from product offerings to sales, as integral aspects of your brand. It all starts with your people and every interaction they have with customers, vendors, and each other. Do it – you’ll love the Return On Investment!



Need some help with marketing? We can match you to a professional in your area.
Find Marketing Companies
Other articles you may like:
8 Puzzle Pieces to Successful Advertising
Tired of the money you spend on advertising going out the window and never seeing it...

8 Marketing Uses for Your Calendar
The calendar is the Swiss Army Knife of strategy and the information it contains is...

8 Marketing Habits of Highly Effective Businesses
Steven Covey's 7 Habits of Highly Effective People can be applied to your marketing...

2.0 Social Media You Meet the Customers on Their Terms.
Remember Social Media is the new word of mouth and building relationships and trust will...

"Market to Market...
Marketing insights

Be the first to find this article helpful.
Need some help with marketing? We can match you to a professional in your area.
About the Author

Greg Kimmes, G-Force Creative
9394 138th Ct W
Savage, MN 55378
952-239-7745

If you would like to re-print this article, please contact the author.
Other articles you may like:
Why Should I Market My Business With Video?
Do something unique to rise above your competitors. Tell your story in your own...

What is the Lead Exchange?
Learn about the ProMatcher Lead Exchange and how you can earn free leads.

The ProMatcher Philosophy
Learn about our business philosophy and why we believe in supporting small businesses.

Article and Video Submission
Learn how submitting an article or video can help build your credibility and grow your...

Why You Should Invite Your Friends
Learn how inviting your friends to join ProMatcher can benefit you and your business.

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category   |   Professionals

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

© 2003-2014 - VentureStreet, LLC

Join Our Business Network