by VentureStreet  Join Our Network
Are you "content" with your marketing plan?
By Dave Segatti



It's important to evaluate your marketing plan a few times a year. Make sure it's doing what you intended. Content marketing should be one portion of your marketing strategy. When you are planning your content marketing strategy, consider these goals.

Goal #1: Create one ongoing content marketing strategy.
When you build up a big library of information, content marketing really works. Put a strategy in place that will keep going month after month and year after year. Eventually, you'll have a huge inventory of material you can re-purpose in dozens of ways. Consider using a newsletter yourself or a blog or other social media.

Goal #2: Publish your content in many different ways.
Think Green: reuse, recycle, renew. The time-consuming task is creating the content and its hard work but, once you have it make it work for you. Post it to social media like Twitter and Facebook, distribute it to business partners and clients, and put it in your customer or employee newsletter.

Goal #3: Add content to your Website.
Having quality content on your website is critical today, because it helps with your organic ranking. Make sure you incorporate some keywords in the content, which will help also. You can also create additional web pages filled with content (they don’t have to be viewable pages).

Goal #4: Try one new content format.
Use a variety of formats to attracts a variety of customers and prospects. Try something new: Audio, Video, Webinars, PowerPoint, Print, Twitter. It’s your business; no one is going to care more about your business than you. You need to be the one to try different approaches. Go ahead and experiment. . .you may be surprised.

Best of Luck in your Ventures!!!



Need help with advertising? We can match you to a company in your local area.
Find Local Advertising Companies
Other articles you may like:
Ethically Speaking
When starting or continuing to do business, owners and members of management need to...

Print Advertising Still Hits Target
Good advertising is the key to success. It is through advertising that a business owner...

I don’t need a web presence. . . I’m in the phone book.
Marketing Tips for small & medium size business

Are all your eggs in one basket?
In speaking with small business owners, I found that many use one medium to advertise...

“CHOOSE WISELY” …spoken by the Templar Knight in the Indiana Jones movie the “Last Crusade”
As important as advertising is to a business, a good percentage of business owners hate...

Be the first to find this article helpful.
Need help with advertising? We can match you to a company in your local area.
About the Author

Dave Segatti, MAD Media - alloverchicago.com
PO Box 1582
Lombard, IL 60148
630.873.4177

If you would like to re-print this article, please contact the author.
Other articles you may like:
Stick a Pin in Your Business and Make a Profit
Using Pinterest to connect with other small businesses

Today's Advanced SEO Services
An executive's overview of SEO. Understanding the key components and how they drive...

Marketing: 15 Years Later
How do you advertise your business and how do consumers find you?

10 Best Practices for Facebook Business Pages
A Beginner's Guide to Facebook Business Pages

Google+ Business Page Best Practices
Learn more about using Google Plus for Business.

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category   |   Professionals

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

© 2003-2014 - VentureStreet, LLC

Join Our Business Network